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yum! launch

On 3rd of June, Signature Publishing launches a new food title, yum! Initially to be published quarterly, it plans to switch to monthly in December.

According to distributors Seymour, “yum! is a fabulous new food magazine that contains over 100 recipes that are easy to make, gorgeous to look at and delicious to eat! Aimed at busy modern cooks with great taste but limited time, yum! offers something for every culinary occasion, from glamorous menus created by ultra-stylish cooks to quick and easy suppers for great weeknight meals.

With luscious photography that’s good enough to eat, yum! tempts readers with features like Silvena Rowe’s mouthwatering Mediterranean Mezze, Gordon Ramsay’s authentic curries from his travels in India, and Laura Santtini’s amazing Italian menu.

Great British Food is a highlight of yum! Among the ideas for fresh, local, seasonal food are beautiful recipes for summer berries, vegetables and salads, plus a traditional roast lunch with a twist from British restaurant sensation Canteen, and a pull-out-and-keep ‘What’s In Season Now’ chart.

Summer means barbecue, and yum!’s 16-page ‘Barbecool’ guide helps readers have their best BBQ summer ever, with fantastic, unusual recipes for meat, fish and vegetables...anyone for Marinated Butterflied Lamb, or Thai-style Coconut Prawn Skewers? Plus there’s a complete, prep-ahead BBQ menu that’s easy and impressive.

Food lovers enjoy entertaining in the summer, and yum!'s 20-page special 'Al Fresco Feasts', offers some fabulous ideas for starters, mains and desserts that can be mixed and matched into gorgeous meals. There are also scrumptious cakes and bakes, including the most beautiful Strawberry and Lemon Curd sponge – perfect for every special summer celebration.

And to counteract any over indulgence, yum! has an exclusive extract from the new healthy eating book phenomenon, Sally Bee’s Secret Ingredient, in which the author shares delicious, simple, heart-friendly recipes she devised to please her family – and save her own life!

yum! is launched on June 3rd.

yum! is a published by Signature Publishing. Other magazines in Signature’s portfolio include leading equestrian monthlies, Horse&Rider and PONY (the winner of PPA IPAC Magazine of the Year 2007) and the successful titles; The Christmas Magazine, The Home, Dinomite, Easy Peazy, I Love Ponies and Fantastic.”