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Articles by Andy Maslen

Does Your Subscription Offer Have the Feel-Good Factor?
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Does Your Subscription Offer Have the Feel-Good Factor?

By Andy Maslen  |  15/07/2015

25 market-tested copy tricks to tune up your landing page and get it selling
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25 market-tested copy tricks to tune up your landing page and get it selling

By Andy Maslen  |  18/03/2013

21 hot tricks for Direct Marketing copy
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21 hot tricks for Direct Marketing copy

By Andy Maslen  |  18/09/2012

Web copywriting is different. No it isn’t! Yes it is!
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Web copywriting is different. No it isn’t! Yes it is!

By Andy Maslen  |  14/11/2011

Bonkers! Five weird marketing decisions routinely made by publishers
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Bonkers! Five weird marketing decisions routinely made by publishers

By Andy Maslen  |  12/09/2011

How to let your emotions get the better of you
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How to let your emotions get the better of you

By Andy Maslen  |  17/03/2011

O.M.G. – impress your copywriting pals with your fluent manipulation of tone of voice
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O.M.G. – impress your copywriting pals with your fluent manipulation of tone of voice

By Andy Maslen  |  20/07/2010

Top ten tips for email copywriting
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Top ten tips for email copywriting

By Andy Maslen  |  30/06/2010

SEO copywriting – black art ... or brown?
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SEO copywriting – black art ... or brown?

By Andy Maslen  |  13/05/2010

Eek! A spider! - How to lose your fear of search engines and write web copy that sells
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Eek! A spider! - How to lose your fear of search engines and write web copy that sells

By Andy Maslen  |  24/01/2010

Better renewals copywriting (Please read this article now. Put it aside and you may forget.)
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Better renewals copywriting (Please read this article now. Put it aside and you may forget.)

By Andy Maslen  |  01/01/2009

Do you make these 7 mistakes in your copy?
EDITOR'S ARCHIVE PICK

Do you make these 7 mistakes in your copy?

By Andy Maslen  |  01/03/2008

Skip intro - or three types of copy the world will never miss
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Skip intro - or three types of copy the world will never miss

By Andy Maslen  |  01/09/2007

“Darling, you seem different somehow”
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“Darling, you seem different somehow”

By Andy Maslen  |  01/03/2007

"Congratulations! Your copy is so good you’re now in charge of marketing."
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"Congratulations! Your copy is so good you’re now in charge of marketing."

By Andy Maslen  |  01/11/2006

Brief encounter?
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Brief encounter?

By Andy Maslen  |  01/07/2006

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