RAM, a leading media research company with one of the largest reference databases in communications, launches a new type of performance report that focuses on the basic tasks of an ad: to create action and strengthen the brand.
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.
RAM, a leading media research company with one of the largest reference databases in communications, launches a simplified calculator that makes it possible to analyse both the break-even point and the financial performance of an ad campaign.
IPSO this week upheld a complaint made in July concerning a Daily Express story headlined “98% say no to EU deal”.
The Internet Advertising Bureau (IAB) yesterday announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.
Bloomberg Television this week launched 'Daybreak Australia', a new hour-long morning programme broadcasting live from Sydney in the bureau's new television studio.
The Southwark News and Rochdale Online join over 1500 print and 1100 online titles already regulated by IPSO.
News UK’s News Academy is shaking up its annual journalism summer school to incorporate budding designers and developers to work alongside journalists.
The Bridge, the commercial arm of News UK, has made two key hires in the ongoing expansion of its Digital Strategic Sales and Partnerships department.
This week, commencing 6th February, Metro is being taken over by Warner Bros’ Lego Batman.
One of Britain’s best-known artists, David Hockney, has redesigned the Sun logo for a special one-off edition of the newspaper.
Johnston Press has today published a trading updater for 2016 and reports “Strong margins, improved circulation for i and good progress against strategic priorities”.
Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rug
WoodWing Software announced yesterday that Jan de Roos, who has a strong background in publishing and technology, is the company’s new CEO.
Jewish Chronicle (JC), has completed the move of their weekly newspaper onto Abacus e-Media’s ADvance platform with social sign on integration.
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