The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.
MG Promotions Ltd, a provider of field marketing solutions for publishers and distributors, has been accredited as a Bulk Distribution Associate by ABC.
Yesterday, ESI Media announced the launch of the London Evening Standard Food Month, a month-long, city-wide festival celebrating the capital’s diverse and influential food scene.
Findings from the Association for Online Publishing’s 2016 Content Census indicate that video and mobile internet are top priorities for publishers; native advertising will continue to grow; and video inventory needs to increase to meet demand.
MailOnline yesterday announced the launch of Branded Video, a new sponsored video player that will give clients prime position, in the middle of its popular ‘sidebar of fame’.
Newsquest Media Group announced yesterday the appointment of a new Group Editor for Newsquest Berkshire and Buckinghamshire, Samantha Harman.
The shortlist for the British Media Awards 2017 has just been announced.
Sun Bets will be backing FA Cup minnows Sutton United for the biggest match in their 119-year history.
The recently formed Johnston Press Investigations Unit has been investigating the NHS and the results are being unveiled in the i paper this week.
Last week saw the launch of the free weekly Lewes & South Coast Argus, the latest addition to The Argus stable of newspapers.
Gold Key Media yesterday announced the creation of two new roles within its Publisher Sales Team.
RAM, a leading media research company with one of the largest reference databases in communications, launches a new type of performance report that focuses on the basic tasks of an ad: to create action and strengthen the brand.
Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.
RAM, a leading media research company with one of the largest reference databases in communications, launches a simplified calculator that makes it possible to analyse both the break-even point and the financial performance of an ad campaign.
IPSO this week upheld a complaint made in July concerning a Daily Express story headlined “98% say no to EU deal”.
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