AIDEM has announced the global availability of its privacy-first Demand Side Platform as well as a new partnership with FouAnalytics, to help clients improve campaign effectiveness.
The chancellor’s recent pronouncement regarding the DMU offers hope for publishers.
Hundreds of UK small businesses have contributed to a nationwide business survey run by LOCALiQ - part of Newsquest Media Group.
Havas has announced the expansion of Converged, with two bespoke tools that harness the power of attention to deliver meaningful media experiences.
The News Media Association has welcomed the chancellor’s commitment to bring forward DMU legislation.
Time Out and Searchlight Pictures have partnered to promote new film, The Menu, starring Ralph Fiennes, Anya Taylor-Joy and Nicholas Hoult.
Playground xyz, a leader in attention and optimisation technology, has announced the hire of consumer neuroscientist Dr Shannon Bosshard as Lead Scientist.
Lumen Research has announced that it is to merge with Avocet, the two combining to become Lumen, with FirstPartyCapital leading a £3M funding round to drive expansion.
As the digital advertising business scrambles to create new solutions that are a match for their outgoing cookie-driven equivalents, Exit Bee CEO Pavlos Linos talks contextual, mobile and finding the right micro-moment to start a conversation.
The world of events is changing rapidly, with organisers putting almost as much effort into what happens between events as to at the events themselves. We grab five minutes with Circdata’s Steve Russell to find out more.
Future plc has announced the appointment of Rob George as VP of eCommerce.
GumGum has announced that advanced attention measurement and optimisation will be incorporated into all display creative campaigns running on the GumGum platform in 2023.
Ozone has announced the launch of its pre-roll video capability with a debut campaign from the integrated creative, marketing and advertising agency, AKA.
Newsworks has announced the shortlist for its 2022 awards. This year’s awards have attracted entries from agencies including Wavemaker UK, Zenith, MediaCom UK, PHD UK, Spark Foundry and Starcom.
Ad tech company Adnami has appointed James Upson as managing director for the UK and the Netherlands, as it plans further expansion across Europe.
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