Newsworks’ annual awards recognise excellence in news brand advertising. Helen Rose, one of the judges, picks out key themes emerging from the awards and looks at what made the winning entries particularly effective.
Hearst UK is partnering with Brand Metrics to strengthen its advertising measurement capabilities.
Allwyn UK CEO, Andria Vidler, becomes Advertising Association president.
GumGum has released results of a study showing that 94% of consumers across the US, UK, and Canada prefer contextual ads over identity-based ads.
There’s a sense that publishers are starting to take control of programmatic, but how are they doing it in practice, and can smaller publishers, up against larger entities including walled gardens, get in on the act? Preciso's Piero Pavone explains.
Immediate’s Cath Waller has been appointed as first chair of PPA Magnetic.
Utiq brings deterministic telco-powered authentic audiences to Onetag’s smart curation platform.
At our recent AI Special Q&A webinar, we ran out of time before we could get to all the questions. Here are the questions we missed on the day, and our expert panellists’ answers.
Revving has announced it has secured £107M in investment to combat the UK adtech's cash flow crisis.
Adnami partners with Schibsted Media, enabling agencies and advertisers to easily activate special ‘high impact’ display ads across Schibsted’s extensive inventory.
Hearst’s next-generation first-party targeting tool now offered in the UK, Italy, the Netherlands and Spain.
SeenThis has announced it has joined the Amazon Ads Partner Network and has achieved 3PAS Certification on ADSP to drive cost-efficient video reach.
Pepsi MAX will collaborate on a content partnership with Time Out throughout 2025 with a focus on the best places to eat in the UK.
Mortons Media Group Ltd has announced that Carole Nash, a motorcycle insurance broker, has renewed its sponsorship of the two Stafford Classic Bike Shows for an additional three years.
The Guardian has announced the promotion of Imogen Fox to global chief advertising officer.
