News
Future expands its Effectiveness Suite
Future has announced that it is expanding its ad effectiveness measurement.
Advertising/commercial
News
Multilocal launches sustainable PMP solution
Multilocal has rolled out CarbonSmart and partners with carbon intelligence platform Cedara to validate campaign performance.
News
Green Light Trust becomes official charity for FP Live!
Financial Promoter Live! - a financial marketing conference - has announced Green Light Trust as its official charity partner for the 2024 event.
News
AOP releases latest DPRI
AOP’s latest Digital Publishers’ Revenue Index reveals that revenue growth was flat for digital publishers in Q3 2023, with drops in display and video revenues offset by continued subscription growth.
News
Tindle titles launch platform to help local advertisers
Tindle News has launched Facebook advertising packages to help businesses promote themselves on one of the world’s most popular social media platforms alongside their digital and print advertising.
News
Iliffe continues roll-out of ‘Smart Ads’
Iliffe Media Group is continuing its group-wide roll-out of ‘Smart Ads’ selling hundreds of digital campaigns to local SME clients.
News
The Guardian partners with eBay
The Guardian says its first wide-scale pre-loved luxury fashion campaign is helping readers make more sustainable gifting choices this Christmas.
News
Newsworks names ad of the year 2023
Newsworks took the best 12 campaigns from this year’s ad of the month polls pitting four against each other to see which would be crowned ad of the year.
News
Newsworks Awards 2023 winners announced
Agencies including OMD UK, EssenceMediacom, Spark Foundry and Zenith UK were honoured at Newsworks’ annual awards on 28th November.
News
esbconnect appoints Ross Lafayette
esbconnect has appointed Ross Lafayette as sales and partnerships director, targeting growth after its management buyout earlier this year.
News
Joint statement released
A joint statement has been released on behalf of the Advertising Association, IAB UK, IPA & ISBA.
FEATURE
Ad Ops: 6 resolutions for 2024
The Ad Ops team is the nerve centre for many digital publishing businesses and they are well-positioned to know what changes a business needs to make and to drive these forward. Kerys Arundell gives us her six resolutions for the coming year.
News
Spread the Word Media launches new marketing division
Spread the Word Media has announced the launch of its new dedicated marketing division Spread the Word Digital.
REVIEW
AOP CRUNCH: Co-opetition: How publishers can collaborate competitively
How can publishers think more strategically about how and where they collaborate with other publishers – even their competitors? This was the top-line question for the final AOP CRUNCH event of the year, writes AOP MD Richard Reeves.
News
The Mindset Platform by GumGum introduces new Index
GumGum says its Mindset Index allows brands to identify the contextual categories securing the highest levels of attention to drive outcomes and stay in sync with customers’ mindsets.
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