The world is full of potential readers, but how do you reach them? PressReader offers an exciting additional route to market which can place your branded content in front of many millions of new readers, and it costs you nothing. Nikolay Malyarov tel
Despite all the hype, sales of digital magazines are still dwarfed by sales of print. But, critically, the digital channel is a growing one and, writes Jess Burney, publishers like Immediate Media are working hard to develop it further.
Publishers keep their suppliers and potential suppliers under constant review; are rates competitive, are we getting value for money, are they offering new services which can help us gain competitive advantage? Well, there is a major new player, albe
“Be everywhere” is a mantra that's been popping up in interviews with magazine media executives — and, writes Karlene Lukovitz, perusing the weekly stream of new-initiative announcements from the majors confirms that this isn't mere hyperbole.
Compare the job description of anyone in the publishing sector today, with the corresponding job description for the same role, ten years ago, and the degree of change is breathtaking. Neil Jagger, Group Newspaper Sales and Marketing Director of Trin
Are you open to advice? Or do you take it as some kind of affront or an irritating distraction? Or do you take advice on board, give it due consideration, and make changes where necessary? I like to think of myself as the latter, but normally I have
Subs bureaux come in all shapes and sizes. Their outlook and experiences are as varied as the publishing industry they serve. Around the table at the end of July sat the MDs of some of the UK’s leading bureaux, invited by iSUBSCRiBE to mull over the
Rock Sound magazine’s enterprising use of social media was recognised with a Media Pioneer award earlier this year. Publisher Patrick Napier describes how this small independent publisher uses Twitter et al to punch way above its weight.
As the publishing business becomes more international, what can we learn from other markets around the world about how to market subscriptions? That question, writes Jim Bilton, lies at the core of a topical report from the PPA.
Print circulations continued their steady decline in the last ABC period, but, writes Jamie Higginson, the growing success publishers are enjoying across multiple platforms shows that the public still has a healthy appetite for magazine content.
The Supplier Q&A for the July / August 2013 issue of InPublishing magazine was, How should publishers foster community and build engagement? It was answered by Oscar Carlsson of Cint, Andy Guy of Circdata, Andrew Perry-Smith of Linkz and Richard Step
Are you talking to Mail Publisher Solutions? If you are a consumer magazine publisher, particularly if you are targeting the female or middle England markets and want to acquire more readers, then, says MPS’s Tracey Hart, you should be! If you are a
The social networks are where a lot of our readers spend a lot of their time, so clearly publishers need to be there too. But simply being there is not enough, writes Amanda MacArthur. You need to make sure you fit in!
With so much publisher focus now centred on apps and paywalls, it is tempting to think of ‘search’ as so last decade. Surely, it’s one less thing to worry about? This would be a mistake, writes Amanda Watlington, because the search game continues to
With the plethora of new reading devices and the consequent audience fragmentation, the task of measuring readership has become a mightily complicated one. The National Readership Survey took a big step forward last September with the release of PADD
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