News
Air Business Moves To The Beacon
Air Business’ new Head Office and chief distribution centre, based at Hatfield Business Park in Hertfordshire, is now officially open for business.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
Readly launches UK’s first exclusive content
Readly, the global digital magazine subscription service, this week launches ‘Readly Exclusive’ in the UK, a new service offering readers access to special, unique content available only through the Readly app.
MEDIA FUTURES
The Big Picture
Media Futures is an annual benchmarking project, now in its ninth year, undertaken by Wessenden Marketing in partnership with InPublishing. With the fieldwork for 2018 just completed, Jim Bilton looks at the top-level findings.
COLUMN
Change & Changeability
Jim Foster’s publishing world…
REVIEW
How content is powering new digital publishing business models
The Digital Publishing Innovation Summit in June brought together a diverse group of speakers from beyond traditional print publishing: digital start-ups, broadcasters, agencies and brands using content to attract an audience. Carolyn Morgan was ther
News
British Journalism Awards for Specialist Media 2018: Winners announced
Inside Housing and its news editor Peter Apps won the top prizes at the inaugural British Journalism Awards for Specialist Media on Monday.
News
Bloomberg and SRMG Unveil New Details of Partnership
Following the announcement last September by Bloomberg and Saudi Research and Marketing Group to launch Bloomberg Al Arabiya, a new multi-platform Arabic-language business and financial news service, Bloomberg and SRMG have announced that the news se
News
Bloomberg Media's Innovation Lab launches The Bulletin
Bloomberg Media's innovation lab, BHIVE, has launched The Bulletin, an AI-powered news feed for its mobile app.
News
Display and subscriptions continue to drive digital publishing revenue
Findings from the latest Digital Publishers Revenue Index, a quarterly report on UK publishing from the Association for Online Publishing and Deloitte, reveals an increase in digital revenue in the last year, fuelled by continued strong growth in sub
News
RCNi launches point-of-care decision-support tool for nurses
RCNi, a leading provider of information solutions for nurses, has launched a new interactive point-of-care tool to help nurses make evidence-based decisions when assessing and treating patients.
News
William Reed launches Lumina Intelligence
This week saw the launch of Lumina Intelligence, William Reed Business Media’s new global insight service for the food and nutrition markets.
Q&A
Paper choices: 5 minutes with… Danny Doogan
Despite the trend to digital, publishers still get through a lot of paper, but are they making the right choices? We grab five minutes with Danny Doogan, director of marketing and sustainability at Denmaur Paper Media.
News
PPA raises concerns over Labour Party media policy
The PPA has raised serious concerns following Jeremy Corbyn’s Alternative MacTaggart Lecture at the Edinburgh TV Festival, where he set out a vision for the future media landscape under a future Labour government.
News
Euromoney acquires Random Lengths
In early August, Euromoney Institutional Investor PLC announced that it had acquired 100% of the equity of Random Lengths, a leading Price Reporting Agency for the global wood products industry.
Q&A
Multichannel content creation: 5 minutes with… Ross Paterson
Publishing content to multiple channels is now the norm, but are publishers doing it effectively and efficiently? We grabbed five minutes with Ross Paterson, the new CEO at multichannel publishing specialists, WoodWing.
