B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
Quartz, a global business news platform, is introducing two new initiatives this week as it continues to grow its suite of products for better understanding and navigating the global economy.
James Evelegh's editorial from today’s edition of InPubWeekly.
Informa on Friday released a trading update for the 10-months ending 31 October 2018.
Jules Kendrick has been appointed Chief Executive of the Joint Industry Committee for Web Standards (JICWEBS), the cross-industry committee who define standards and best practice for digital advertising.
James Evelegh's editorial from today’s edition of InPubWeekly.
Dennis Publishing this week announced the appointment of Jack Griffin as Chair of the Board with immediate effect.
BPA Worldwide has announced the promotion of Richard Murphy to Executive Vice President.
The Association for Online Publishing (AOP) yesterday announced a collaboration with The Media Trust to provide its members with a centralised pool of verified cookie data, via a single login.
The PPA Independent Publisher Awards were presented on Friday at a ceremony at the London Hilton Bankside.
On Thursday night at Hilton London Bankside, more than 300 people gathered to crown the winners of the 2018 PPA Digital Awards.
Plant Engineer magazine, a bimonthly trade title published for members of the Society of Operations Engineers (SOE), has relaunched as Operations Engineer.
dmg events, the international events company, has announced the appointment of Chris Kilbee as Senior Vice President to lead its growing global construction portfolio.
In a letter to The Times newspaper, published yesterday, leading magazine editors have called on Chancellor, Philip Hammond, to axe what they describe as the “reading tax” in his Budget next week.
James Evelegh's editorial from today’s edition of InPubWeekly.
Sir Bradley Wiggins will attend the ceremony to recognise the essential work of local volunteers who drive the sport at grass roots level, and will present the Local Hero award.
