News
The Media Briefing to close
Briefing Media announced on Friday that The Media Briefing is to close and that its two leading events are to be hosted by Haymarket in future.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
Bloomberg Businessweek relaunches
This week marks the relaunch of Bloomberg Businessweek and the adoption of a two-tiered membership model.
News
RCNi Appoints New Directors
RCNi, a leading health information and learning provider for the nursing profession, has appointed two new Directors to its Executive Team.
News
Bloomberg announces New Role of Global Chief Commercial Officer
Bloomberg Media yesterday announced that marketing executive Andrew Benett has been named to the newly created role of Global Chief Commercial Officer, serving on the organization’s executive leadership team.
News
2017 BSME Talent Awards – winners announced
The British Society of Magazine Editors’ Talent Awards were announced on Tuesday, 6 June at Cargo in Shoreditch.
TOP TIPS
Empowering your B2B audience
As business-to-business (B2B) publishers and brand marketers grapple with increasing volumes of data, tighter rules proposed under new General Data Protection Regulation (GDPR) and ePrivacy legislation, and a bewildering number of content touch-point
News
Lyn Gardner joins The Stage as associate editor
The Stage, the world's oldest theatre publication, announced yesterday that theatre journalist and critic Lyn Gardner will be joining the newspaper as associate editor.
News
Alan Quarry named Chairman of BPA Worldwide Board of Directors
Alan Quarry, chairman of Quarry Integrated Communications, was appointed Chairman of the BPA Worldwide Board of Directors during its recent meeting held in New York City.
News
DMGT publishes half year results
In the Group’s Half Year results for the six months ended 31 March 2017, DMGT has reported revenues of £890m, up 1% on an underlying basis.
News
Informa publishes Trading Update
Informa today reported continued improvement in its operating performance through the first four months of 2017 and re-confirmed full year expectations, in a trading update to coincide with its Annual General Meeting in London.
News
Informa Expands Business Intelligence Division with Integration of Penton
Informa's Business Intelligence Division has expanded and restructured as it combines with the brands and businesses acquired from Penton Information Services in November 2016.
PUBLISHER PROFILE
Taking digital in its stride
It says something about a sector when the biggest thing to happen to it over the last 30 years has nothing to do with digital! Nigel Roby talks Jo Bowman through the ups and downs of the book trade and how The Bookseller has remained an integral part
COLUMN
Off The Page
David Hepworth on magazines and beyond
INTERVIEW
House & Garden – showing no signs of ageing
As it celebrates its 70th birthday, the Condé Nast title is busily adding followers and garnering likes on social media and experimenting with brand extensions. Yet, as Hatta Byng and Kate Slesinger tell Ciar Byrne, print is still where the heart is.
SPOTLIGHT
Railway magazines
Crowded services, HS2, labour disputes, even freight trains to China – the rail sector is hardly out of the news. Alan Geere gets down to the booking office to see which magazines are on the right track.
