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B2B & Trade Media

B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.

The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.

Don’t delude yourself because the barriers to entry in publishing are now non-existent.

Amanda Barnes B2B media

Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.

Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.


Essential Resources

B2B media
Best Practice in Publishing

B2B media

We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…

Riches in niches
FEATURE

Riches in niches

Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…

Our print strategy: Mark Allen Group
A Celebration of Print

Our print strategy: Mark Allen Group

Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.

From controlled circ to enterprise subs
INTERVIEW

From controlled circ to enterprise subs

The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.

What the ‘Intelligent Age’ means for B2B media
Digital Horizons

What the ‘Intelligent Age’ means for B2B media

In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.

Opportunities & Threats: B2B Media
COMMENT

Opportunities & Threats: B2B Media

The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.

B2B media
The Digital Transformation Journey

B2B media

John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.

The Post Office Scandal – 10 takeaways for B2B journalists
Dickon Ross’s publishing world

The Post Office Scandal – 10 takeaways for B2B journalists

Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.

Gambling on M&A in 2025
MEDIA FUTURES

Gambling on M&A in 2025

The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.

Keep iterating
COLUMN

Keep iterating

If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.


All Articles

RBI renews Quadrant partnership
News

RBI renews Quadrant partnership

Cementing a relationship that has spanned four decades, Reed Business Information (RBI) has renewed its contract with Quadrant Subscription Services for a further five years.

16/01/2017

Suresh Kavan to step down as CEO of dmg information
News

Suresh Kavan to step down as CEO of dmg information

DMGT announced last week that Suresh Kavan, CEO, dmg information and Chairman of dmg events and RMS, has informed the Board that he plans to step down from these roles with effect from 31 March 2017. He will step down from the DMGT Board with immedia

16/01/2017

IAB appoints Jon Mew as CEO
News

IAB appoints Jon Mew as CEO

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.

05/01/2017

Campaign launches new event series
News

Campaign launches new event series

Campaign has launched a new events series, Campaign Underground, which kicks off this April.

05/01/2017

Haymarket scores well in CIPS Sustainability Index
News

Haymarket scores well in CIPS Sustainability Index

Haymarket reports that it has scored well above the benchmarked average in the CIPS Sustainability Index.

05/01/2017

Pageant Media acquires Hedge Fund Intelligence
News

Pageant Media acquires Hedge Fund Intelligence

Pageant Media yesterday announced the acquisition of Hedge Fund Intelligence, a series of business information, data and workflow products - including EuroHedge and AsiaHedge - and global events, servicing the hedge fund sector.

04/01/2017

Financial News reveals overhauled digital and print products
News

Financial News reveals overhauled digital and print products

Dow Jones Media Group yesterday announced a complete relaunch of Financial News, its London-based digital and weekly print newspaper, which recently celebrated 20 years of publication.

04/01/2017

Publishing Post-Brexit: Priorities for a New Age
RESEARCH

Publishing Post-Brexit: Priorities for a New Age

The last working day before Christmas, December 23, marks six months since the UK voted to leave the European Union. Owen Meredith, Head of Public Affairs at the PPA, looks at what publishers want out of the looming Brexit negotiations.

By Owen Meredith  |  21/12/2016

Why events are good, and tips for doing them well
REVIEW

Why events are good, and tips for doing them well

The PPA held its annual Independent Publisher Conference in early December at the Park Plaza Riverbank in London. One of the most interesting sessions of the morning was a panel discussion that explored ‘Strategies To Deliver Engaging And Profitable

By James Evelegh  |  20/12/2016

Bloomberg Launches New Mobile App for News
News

Bloomberg Launches New Mobile App for News

This week saw the launch of Bloomberg’s new consumer mobile app experience, an increasingly critical component for the future of its digital growth, says the company.

16/12/2016

B2B publishers report 2.3% growth in revenue
News

B2B publishers report 2.3% growth in revenue

B2B publishers have experienced a 2.3% growth in revenue relative to the same quarter last year, according to the latest figures from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from AOP and Deloitte.

15/12/2016

RCNi chooses Adestra as marketing technology partner
News

RCNi chooses Adestra as marketing technology partner

Adestra, a leading provider of marketing technology software and services, has welcomed RCNi as a new client.

15/12/2016

Proagrica and Dacom Farm Intelligence form strategic partnership
News

Proagrica and Dacom Farm Intelligence form strategic partnership

Proagrica and Dacom Farm Intelligence have announced their collaboration to bring smart farm management and unique hardware products to the agriculture market with immediate effect.

15/12/2016

UBM to acquire Allworld Exhibitions
News

UBM to acquire Allworld Exhibitions

UBM plc announced yesterday that it has agreed to acquire Allworld Exhibitions for a cash consideration which values the Business at US$485 million on a debt and cash free basis.

14/12/2016

Independent Publisher Awards – the winners
News

Independent Publisher Awards – the winners

The winners of the PPA’s Independent Publisher Awards were announced at a lunch time ceremony at the Park Plaza Riverbank Hotel in London, last Thursday.

13/12/2016

5533 articles