B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
The Printing Charity announced at its 189th Annual Luncheon on 3 November that The Rt Hon. the Baroness Dean of Thornton-le-Fylde has accepted its invitation to be the charity’s 2017 President.
Agile, responsive data management is critical wherever information is archived, be it in a company-owned network or in the cloud. vjoon has launched its Storage Engine which aims to help IT teams make the most of agile data management.
PPA Scotland has announced the shortlist for the Scottish Magazine Awards 2016.
The book was launched at a recent event at Grosvenor House in London's Mayfair.
On 20 October, Cxense chief product officer Tom Wilde delivered one of our ‘Top Tips Webinars’ where he discussed how personalisation can drive digital revenue. In this article, Tom takes you through the questions put to him during the webinar.
Ingenta Audience, powered by Enreach, the latest addition to the Ingenta Advertising package, allows digital publishers to sell online newspaper and magazine advertising space by leveraging programmatic buying capability.
Centaur Media plc has issued a trading update for the year ended 31 December 2016.
Monthly publication Gasworld has upgraded to Abacus e-media’s new CXM platform and relaunched their website with a fully responsive redesign.
UBM plc, one of the world’s leading B2B event organisers, has announced the appointment of David Wei as a Non-Executive Director with effect from 1 November 2016.
The PPA has announced the shortlist for this year’s PPA Independent Publisher Awards.
Management Today’s Editor Matthew Gwyther was named a 'Male Agent for Change' last week by the Women's Business Council, recognising his 'pioneering work' to promote gender equality.
The PPA has announced the shortlist for this year's PPA Connect Awards.
Bloomberg Media Distribution yesterday announced a partnership with a raft of premium publishers to provide business, technology, entertainment, music, lifestyle and health news to global audiences.
Along with the recent appointment of Julian March as Managing Director – Media, Future has since restructured the organisation to create two entirely new divisions.
Adestra, a provider of marketing technology software and services, recently released The State of Digital Marketing: Benchmarks for Success, a report designed to help organizations establish relevant success targets and overcome common barriers to me
