B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads.
Latest figures from the Digital Publishers Revenue Index (DPRI) – a quarterly report of UK publishers from the Association for Online Publishing (AOP) and Deloitte, the business advisory firm – reveal that UK publishers remain optimistic for the year
In our latest Top Tips webinar, held on Tuesday, Carolyn Morgan discussed examples of digital publishing and the ideas that might inspire other publishers. Here, Carolyn provides further information in response to some of the questions raised by publ
The Internet Advertising Bureau UK is promoting a new portfolio of online ad formats as part of the industry-wide drive to improve people’s online experience and reduce ad blocking.
The PPA has announced the shortlists for its 2016 Digital Awards.
The AOP has confirmed that Jo Holdaway, Strategic & Commercial Data Director at ESi Media, will take up the role of Executive Chairman effective from 1st October 2016.
Keswick Enterprises Group company, Spatial Global, has been named 'Employer of the Year' for Derbyshire, in the East Midlands Chamber Business Awards 2016.
Haymarket Media Group has announced the appointment of David Langridge as its new Director of Management Accounts (UK).
Centaur Media has announced that it has agreed to acquire the business and assets of specialist marketing consultancy Oystercatchers LLP.
YUDU has announced the launch of a new feature: PhoneView, to help publishers better engage with audiences on smartphones devices, particularly in the magazine space.
Informa has reached agreement with MidOcean Partners and Wasserstein & Co to acquire the entire issued and outstanding capital stock of Penton, the leading independent US-based Exhibitions and Professional Information Services group for £1,180m.
The British Society of Magazine Editors has announced the shortlists for its 2016 awards.
UPM Paper ENA has announced that it is simplifying its organisational structure.
Jim Algar, formerly of Polestar, has been appointed the new Production Director at Ancient House, the Ipswich based magazine printers.
Findings from the Association for Online Publishing’s annual Organisation Census indicate that the need to enhance data usage is driving greater investment in automated processes.
