News
Circdata announces new HQ
Event registration and subscriptions specialist Circdata this week completes a move to its new headquarters in Newbury, Berkshire.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
FlightGlobal acquires two US businesses
FlightGlobal, a leading aviation information group, last week announced the acquisition of two pioneering US businesses that it says will help create a powerhouse in data analytics for the global air travel sector.
News
Companies can now be certified against reducing online ad fraud
JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.
News
dmg events makes two senior appointments
dmg events Middle East, Asia & Africa, a leading international exhibitions company, has announced the recruitment of two high-profile senior executives as it looks to drive greater growth in its Design and Hospitality divisions.
News
Euromoney acquires FastMarkets
Euromoney Institutional Investor PLC, the international online information and events group, and the owner of Metal Bulletin, the global metals and mining price reporting agency, has signed a binding contract to acquire 100% of the shares of FastMark
News
Ingenta acquires 5 fifteen Ltd
Ingenta, a leading software provider to the publishing industry, has acquired 5 fifteen Ltd, software supplier to the magazine and newspaper sector.
News
Incisive extends ad-blocking initiative
Incisive Media has accelerated its ad performance program with the roll-out of anti-ad blocking technology on its asset management brands Investment Week and Professional Adviser.
News
UBM 2016 Interim Results
UBM, on Friday, published interim results for the period ended 30 June 2016.
News
Informa publishes interim results
Informa plc has published its interim results for the six months to 30 June 2016.
FEATURE
Product Management in a Publishing context
One of the first areas Informa’s Business Intelligence division invested in as part of its strategy to return to organic growth was product management. Ian Hart, who moved from being content director to a senior product manager at the company, looks
REVIEW
How to succeed in mobile publishing – lessons from FIPP
Forget digital first, publishers now have to think mobile first, with smartphones and tablets accounting for over 60% of traffic for many media brands. Carolyn Morgan looks at how publishers’ mobile strategies are evolving.
INTERVIEW
Campaign reinvented
In May, Haymarket brought its Brand Republic, Marketing and Media Week brands together under the Campaign umbrella. Claire Beale and Adrian Barrick explain to Ciar Byrne how and why four became one.
INTERVIEW
Reid Holland - interview
Hearst’s marketing and circulation department has had a particularly busy couple of years. As Reid Holland tells Meg Carter, a root and branch restructure followed by a radical strategy overhaul for one of its leading titles, has yielded some very po
FEATURE
Search and Managing Today’s River of Information
Search engines and publishers are both caught in the same dilemma, writes Amanda Watlington: how to retain the increasingly fragmented attention of their users and readers.
News
Mark Allen Group acquires conference business from Industry Dynamics
MA Business (MAB), part of the Mark Allen Group (MAG), completed its acquisition of three clusters of international conferences from London-based Industry Dynamics, last week.
