B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
The complete schedule for The PPA Festival 2016 has been unveiled, capped off with a special session featuring Vogue Editor-in-Chief Alexandra Shulman and former Vogue model-turned-actor and entrepreneur Lily Cole.
Lineup Systems, the advertising sales platform, continues its global growth with the appointment of a senior Chief Operating Officer and several other strategic hires.
Abacus e-Media, the digital content and audience management solutions company, has appointed Al Bird in the role of Managing Director.
The PPA has announced the shortlist for its 2016 Awards.
UBM plc on Friday announced the acquisition of Business Journals Inc (BJI), a producer of fashion trade shows in New York and Las Vegas, for $69m in cash.
Adestra, a leading provider of marketing technology software and services, yesterday announced it has appointed Matt McGowan as President.
UBM plc has published the first external edition of its Global Sustainability Newsletter.
Digital publishing specialist, Abacus e-Media, has redeveloped its suite of enterprise products and produced Webvision Cloud, a Customer Experience Management (CXM) platform that provides an end-to-end digital publishing solution.
Ancient House Printing Group yesterday unveiled a refreshed visual identity.
Advertisers spent a record £8.61 billion on UK digital advertising in 2015 – up 16.4% – as ownership of internet devices increases, according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC. The report is accompa
V3.co.uk has trailblazed Incisive’s response to the rise of ad blocking by deploying an anti-blocking solution to combat this issue.
Yesterday, Carolyn Morgan presented an InPublishing ‘Top Tips Webinar’, entitled ‘10 keys to successful digital transformation’. In the Q&A session that followed Carolyn’s presentation, we ran out of time before all the questions could be answered. H
New research from Adestra and Econsultancy shows Email Marketing to be fastest growing channel, yet investment and automation remain a challenge.
RCNi has this week launched its brand new website for RCN Bulletin Jobs, the official jobsite for the Royal College of Nursing.
The British Society of Magazine Editors has announced the shortlist for its 2016 Rising Stars Awards.
