News
Ascential joins the PPA
Ascential, the global provider of exhibitions and festivals and digital information services for business professionals, has become a member of the PPA.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
Findlay Media changes name to MA Business
Following a corporate restructure of the Mark Allen Group, Findlay Media Ltd has changed its name with immediate effect to MA Business and will manage the Group’s wide portfolio of B2B brands and events.
News
Haymarket Media Inc welcomes Michael Medwig as CRO
Haymarket Media Inc, the US branch of Haymarket Media Group, this week announced the hire of Michael Medwig as Chief Revenue Officer, Business Media.
News
Haymarket appoints new MD for Business Media division
Haymarket Media Group yesterday announced the appointment of Phillip Swinden as the new Managing Director of its UK Business Media division (HBM).
News
Spatial Global launches extensively updated and expanded website
Castle Donington-based international freight, mail and e-commerce specialist, Spatial Global Limited, has a new corporate website.
News
Scott Schulman appointed CEO of UBM Americas
UBM plc, one of the world’s leading B2B event organisers, has announced the appointment of Scott Schulman as CEO of UBM Americas.
FEATURE
Monetising your readers when they’re not there
Just imagine it – one of your subscribers is reading content on a rival site and … you’re making money! Brilliant, and of course quite impossible in the pre-digital age. Smart publishers are, says John Barnes, now tracking and monetising their audien
SUPPLIER PROFILE
Mobile: there’s a new kid on the block!
At a time of great change in the mobile marketplace, and steeply rising platform costs, Belgian mobile specialist Twixl media is partnering with London based The App Lab to launch its platform into the UK market. James Evelegh talks to Laurent Gernie
FEATURE
Covers: Four trends and a truth
Covers still count! Even in this age of declining print sales, a great cover can still drive sales and, when picked up by social media, can create unstoppable momentum for an issue – just ask Vanity Fair. Andy Cowles looks at trends in cover design.
News
UBM exceeds carbon reduction target
UBM plc has announced that five years after it began managing the carbon impact of its offices, it has exceeded its target emissions reduction a year earlier than planned.
News
Haymarket expands its Campaign brand
Haymarket Media Group is bringing together its marketing and advertising brands under the Campaign banner - in what it describes as a ground-breaking move designed to reflect the rapidly evolving shape of today's global marketing communications.
News
Just published: Publishing Futures 2016
The PPA’s latest Publishing Futures report – the annual bellwether survey of trends across companies in magazine and business media – has identified four Publisher types, defined by how they are managing ongoing change in their businesses.
News
emc design launches new website
As part of emc design’s 25 year anniversary last week, the company has launched a brand new website.
News
Exact Editions partners with Portico
Exact Editions is partnering with Portico the digital preservation and electronic archiving system to preserve a number of complete archives that are available on the Exact Editions platform as Perpetual Access purchases.
News
Centaur publishes preliminary results for 2015
Centaur Media Plc last week published its preliminary results for the year ended 31 December 2015.
