B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
The PPA has unveiled the winners of the Independent Publisher Awards 2014. The winners were announced at a ceremony hosted by John Brown at the Montcalm Marble Arch on 5 December.
The UK's leading events professionals were celebrated at the inaugural PPA Connect Awards 2014 on 2 December.
Incisive Media, the B2B information and events group, has appointed Bruce Morris as SVP and Head of North America.
LGN Media has chosen The Publishing Software Company, often known as PSC, to provide them with a fully hosted cloud version of their advertising management software.
Advantage has announced the signing of their newest client: Intescia.
DMGT has reported good growth of 5% in underlying revenue and 15% in underlying operating profit in the Group's unaudited Preliminary Full-Year results for the year ended 30 September 2014. Adjusted profit before tax is at record levels, up 9%.
Dow Jones and Flipboard, Inc. yesterday announced that The Wall Street Journal and Factiva will be available on Flipboard.
The debut Condé Nast International Hackathon took place this weekend, the 22nd and 23rd of November, at the Condé Nast College of Fashion & Design in London.
The AOP held its annual autumn conference in London on 9th October. James Evelegh listened as keynotes and panelists spelt out the main opportunities and challenges facing digital publishers today.
At the PPA awards in July, Procurement Leaders won the Business Media Brand of the Year award. Last December, they won the Digital Product of the Year award at the PPA Independent Publisher awards. They’re clearly doing something right. David Rae giv
There aren’t many publishing houses that could boast expertise in both renal nursing and the works of Sonny Rollins. But, writes Jo Bowman, a combination of opportunity and personal passions has driven Mark Allen Group to develop a stable of titles a
The sixth annual Content and Trends Census digs below the surface to identify the key challenges facing publishers and their priorities over the next twelve months. Mobile features prominently! Tim Cain looks at this and other themes uncovered by the
On 22 October, at One Wimpole Street in London, the Information Industry Network held its Business Media Insights conference. Carolyn Morgan heard first-hand how the leading lights in the B2B world were successfully reimagining their businesses.
In the scramble to find a sustainable business model, writes Luke Bilton, one of the hardest things can be to figure out where to place your bets. Which of this year’s great hopes are worth investing in and which will prove to be a distraction?
Last week, Euromoney Institutional Investor plc published its preliminary statement for the period ended 30 September 2014.
