News
Digital Magazine Awards 2014 - shortlist announced
The shortlist has been announced for the 2014 Digital Magazine Awards.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
Haymarket’s Teddington Riverside plans approved
Haymarket Media Group’s plans to redevelop its Teddington site to provide a high quality residential scheme were approved by Richmond Borough Council last week.
News
UBM reports good Q3 performance
UBM plc yesterday issued an Interim Management Statement for the three months to 30 September 2014.
News
Informa plc - Nine-Month Interim Management Statement
Informa today releases an interim management statement providing an update on the performance and financial position of the Group since the half year ended 30 June 2014 based on the results for the nine months ended 30 September.
News
Briefing Media acquires agriculture finance insight business
Briefing Media Ltd, the agriculture information and events group, announces it has acquired Agrimoney, the agriculture investment information specialist.
News
Independent Publisher Awards – shortlist announced
The PPA has announced the shortlist for this year’s Independent Publisher Awards.
News
Circdata to Expand Services via new Dubai Office
Circdata, a leading provider of event registration and data solutions, is to expand its services into the rapidly expanding Middle Eastern market by opening a new office in Dubai.
Q&A
App Discoverability - Q&A
Yesterday, Rebekah Billingsley presented an InPublishing ‘Top Tips Webinar’, entitled ‘How To Improve The Discoverability Of Your Digital Magazine’. In the Q&A session that followed Rebekah’s presentation, we ran out of time before all the questions
Q&A
Any Questions – Peter Houston
Last week, Peter Houston presented InPublishing’s first ‘Top Tips Webinar’, entitled ‘How to balance publishing’s three-legged stool - Content, Audience, Revenue’. In the Q&A session that followed Peter’s presentation, we ran out of time before all t
FEATURE
10 ways to grow your revenue per subscriber
With advertising revenues under increasing strain, subscription revenues have never seemed so attractive and, says Carolyn Morgan, the potential for making money out of your readers goes way beyond the subscription transaction itself.
SUPPLIER PROFILE
How to increase dwell time
In the whirlwind of modern media consumption, it has never been more important to increase engagement with your publication, be it online or in print. As Martin Stephens, MD of PA Images, tells James Evelegh, pictures are a great way of engaging with
INTERVIEW
Lorraine Hendle - interview
When a publisher has been in business over 150 years, then it’s got to be doing something right. As Lorraine Hendle tells Meg Carter, sticking to core values while at the same time embracing fundamental change, is the key to William Reed Business Med
REVIEW
PPA Re_Invented – the way ahead for consumer publishers
On 22 May, the PPA held its annual conference in the open plan basement setting of B1, Location House in London. The theme of the day was ‘reinvention’ and what consumer publishers needed to do to create a profitable future. James Evelegh was there.
FEATURE
Search 2014 - The Nexus of Technology and User Intent
The past twelve months have seen a significant reconfiguration of algorithms, as search engines seek to hone search results through a better understanding of user intent. Some of these changes have gone unnoticed by the casual observer, but writes Am
FEATURE
Webinar Strategies for B2B Publishers
Webinars are now widely used by publishers as another means of connecting with their readership, yet it is still a relatively new format and best practice is evolving. Get the basics right, says Mike Agron, and webinars represent a real win-win, for
