FEATURE
The 12 Video Archetypes of Successful Publishers
If you need any indication of whether or not video should be in your future, writes Amanda MacArthur, consider that the world’s second largest search engine is YouTube.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
PREVIEW
Why media businesses must innovate to survive
With circulations on traditional publications falling, and increasing competition for advertising, writes Carolyn Morgan, media owners need to think laterally about how to create more value from their content, expand to new markets, sell more service
FEATURE
Business Information 2014
Increasingly multi-national, resiliently prosperous and seeking out new growth: the UK business information sector has emerged as an altogether different beast after a turbulent few years. Joe Hames, business media manager at the PPA, looks at the fa
SUPPLIER PROFILE
Reaching the hard-to-reach
The world is full of potential readers, but how do you reach them? PressReader offers an exciting additional route to market which can place your branded content in front of many millions of new readers, and it costs you nothing. Nikolay Malyarov tel
FEATURE
Should publishers name and shame bad debtors?
Bad debt, that small proportion of advertisers who refuse to pay up, is a problem for most publishers. Screentrade’s Leslie Waller wonders if naming and shaming the culprits might be a way forward.
SERIES
The automation of ad sales: Setting the Scene
Programmatic trading of advertising is growing rapidly, yet remains little understood. In the first of a three part series, Jo Bowman sets out to explain the concepts and to highlight some of the key trends.
REVIEW
Next generation digital magazines – insights from the 2013 DMAs
In November, the winners of the 2013 Digital Magazine Awards were announced. With entries from 41 countries, the awards are a good place to track the global trends in digital magazine publishing, writes Carolyn Morgan, one of the lead judges.
SUPPLIER PROFILE
The new old kid on the postal block
Publishers keep their suppliers and potential suppliers under constant review; are rates competitive, are we getting value for money, are they offering new services which can help us gain competitive advantage? Well, there is a major new player, albe
REVIEW
Sell, Sell, Sell: EMAP’s sales culture
At last autumn’s PPA Digital Publishing Conference, writes James Evelegh, one of the best presentations came from Tracey Davies, managing director – retail, live events & recruitment at EMAP. Her talk was entitled ‘Making success inevitable: innovati
FEATURE
Publishing 2023
InPublishing celebrated its tenth birthday in November 2013, by asking some leading figures in the publishing world to try to predict what different sectors of the industry would look like in ten year’s time.
VIEW FROM THE STATES
The Quest to be Everywhere
“Be everywhere” is a mantra that's been popping up in interviews with magazine media executives — and, writes Karlene Lukovitz, perusing the weekly stream of new-initiative announcements from the majors confirms that this isn't mere hyperbole.
REVIEW
SIIA Digital Content & Media Summit
The Software & Information Industry Association (SIIA) held its inaugural London summit at One Wimpole Street, at the end of September. A fine line-up of speakers debated the issues facing the digital content and information industry. James Evelegh w
FEATURE
Incisive Media’s digital strategy
In the summer, Incisive Media won the AOP Digital Publisher of the Year Award (B2B). The award was recognition, says John Barnes, of the tremendous amount of work the company put into realigning its digital operations and strategy during 2012.
FEATURE
Blogging Strategies for Publishers
Although blogging is a great way to drive traffic to your site, in the early days of the web, traditional publishers were slow to embrace it. Indeed, many are still blind to its potential. This, writes Amanda MacArthur, represents a wasted opportunit
RESEARCH
AOP Content and Trends Census 2013
This year’s survey, carried out in July and August by AOP’s Head of Research and Insight, Tim Cain, shows publishers increasingly looking to drive value from data for both content and commercial models.
