B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
Informa Exhibitions is set to launch IPEX Digital Middle East, at the Abu Dhabi National Exhibition Centre (ADNEC) from 14 to 16 November 2011, to provide a platform for digital technology in commercial and large format printing sectors in the Middle
Haymarket Business Media (HBM) has announced the appointment of a new managing director.
Celloglas finishes Creative Review Illustration Annual 2011 with Cellofoil.
Dennis Publishing has announced the acquisition of Women’s Fitness magazine.
Future, the special-interest media group, has revealed the 3D World CG Awards 2011, its first annual celebration of the CG (Computer Graphics) industry from the leading 3D magazine 3D World.
Haversham Publications have announced the recent acquisition of the titles Hair, Hair Now and Perfect Hair from Vitality Publishing.
In a new initiative, Mortons Media Group is undertaking to support independent retail participation in its portfolio and reward the hard work that stores have carried out on its behalf.
Media Sales Network has announced that it has acquired Sustain magazine, the magazine for sustainability, business and the built environment. The acquisition also includes the Sustain Magazine Awards event.
Intermedia Brand Marketing, a provider of integrated circulation marketing solutions, has announced the appointment of Alan Green to its board as a Non-Executive Director.
The new photo magazine from Imagine Publishing, targeted at beginner photographers and keen social network users, arrived on UK shelves this week.
The launch issue of Outdoor Fitness, the new fitness and lifestyle magazine, goes on sale on July 6th.
BBC Top Gear Magazine is now available in Portugal, following a licensing deal between BBC Magazines and Goody Consultoria SA.
FuturePlus, Future’s customer publishing agency, has announced a new partnership with holiday experts Page & Moy Travel Group.
Sponsors and marketers must engage women in order to capitalise on the 2012 Olympics, shows new research by IPC Media.
Centaur Media is to close the print editions of Design Week and New Media Age and dispose of a raft of smaller titles.
