B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
Future plc, the international special-interest media group, has provided a pre-close trading update ahead of its results for the year ending 30 September 2009 which will be announced on 26 November 2009.
Bauer Media have secured a multi-platform advertising campaign with the Central Office of Information (COI) to promote the Department of Children's, Schools and Families (DCSF) Diplomas.
The first-ever Waitrose Food and Home catalogue started distribution yesterday at Waitrose branches.
After studying the Office of Fair Trading’s (OFT) rationale for refusing to make a referral of the newspaper and magazine industry to the Competition Commission for a full market investigation (MIR), the National Federation of Retail Newsagents (NFRN
On 24 September, the OFT today announced that it will not refer the newspaper and magazine distribution sector to the Competition Commission (CC).
Research from IPC Ignite shows young men to be a powerful force in spreading the word about cinema releases and finds that their frequent visits to the cinema are set to continue.
Bauer Media’s luxury fashion weekly Grazia has secured a deal with GIVe, a new fashion brand founded by retail legend George Davies launching nationwide in October 2009. The deal worth over £200k was brokered between the client and Grazia’s Creative
In an exclusive and wide-ranging interview in the new-look New Statesman, Prime Minister Gordon Brown outlines his vision of the next general election – and a key theme of his conference speech.
The first UK exhibition dedicated to trading, managing and reducing carbon emissions will be opened next week by Michael Heseltine, chairman and owner of Haymarket Media Group.
Leading customer publishing business PSP Rare has been appointed by the Royal Society to produce a special commemorative programme for their 350th anniversary.
The Council of Europe recently launched its ‘New Earth Deal’ campaign in advance of the UN’s Climate Change Conference in Denmark in December. The focus by the Parliamentary Assembly of the Council of Europe is firmly on the part to be played by gove
IPC Southbank is working with John Lewis in a significant partnership this autumn to promote their autumn collection across five of its home interest titles.
NME has announced a new process for ticket sales to the Shockwaves NME Awards 2010, which will take place February 24, 2010 at O2 Academy Brixton Academy.
Polestar has won two monthly titles from BMJ Publishing Group Ltd, re-establishing its relationship with the company after a number of years.
Food and Travel Magazine has launched a comprehensive guide to short-breaks in Europe, the European Cities Collection, containing profiles of 74 cities across 27 countries.
