News
Centaur releases Trading Update
Centaur Media Plc has announced an update on trading for the period ended 30 September 2021 and its outlook for the full year.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
Micropress Launches Online Customer DashBoard for All Customers
Micropress rolled out a new customer dashboard to all customers last month after the self-developed system had been in beta with a handful of customers for several months.
News
Brand Metrics hires Taylor Sturtevant as it focuses on growth in the US
Brand Metrics, a company specialising in the measurement of digital advertising, has appointed Taylor Sturtevant to head up its US Customer Success team.
News
Micropress upgrades saddle stitcher
Micropress has upgraded its in-house saddle stitching capabilities with a high-spec Primera MC line from Muller Martini.
COLUMN
Make it easier to buy
Complexity is not an asset in media sales. Indeed, simplicity is king and news and magazine media still have work to do in this area.
FEATURE
The e-commerce opportunity: how publishers can show brands the shortest path from attention to transaction
Exceptional creative is one requirement for effective advertising and dynamic optimisation using real-time data is another. Adnami's Simon Kvist Gaulshøj explains how they can be used together to great effect.
Q&A
First-party data: 5 minutes with… Philip McMullan
First-party data will be one of the main talking points at next week’s AOP Publishing Tech Talk event. Ahead of that, Philip McMullan, Head of Insight and Data at The Evening Standard, answers our questions about the cookieless future…
News
Readly enters into agreement to acquire Toutabo
Readly has entered into an agreement to acquire 97.3% of the issued shares in Toutabo SA, a leading subscription provider in France and owner of the digital subscription provider ePresse.
News
Global Custodian Launches Institutional Digital Subscriptions
Global Custodian, a trade publication covering the international securities services business, has launched a new six-year digital archive on the Exact Editions platform.
FEATURE
Why blockchain is the future of ad tech
Trust is a huge issue in digital advertising. Are the ads being seen by real people or bots? Justin Wenczka, CRO at Verasity, says that using blockchain technology is the way to deliver trustworthy figures.
COLUMN
Missing serendipity
Is it possible to give readers too much choice? Do they always know exactly what content would interest them?
FEATURE
Media: 5 post-pandemic sales tips
As things slowly get back to normal, publishers are expecting strong performances from their media sales teams. Martin Maynard has some advice for salespeople returning to the fray…
News
Digital advertising spend surges 49% in H1 2021
Digital ad spend saw huge year-on-year growth in the first half of 2021, according to IAB UK’s H1 Adspend update, released this week.
News
White Bullet partners with Smart to tackle piracy
IP protection company White Bullet and ad tech platform Smart AdServer have announced a global partnership designed to help eradicate the scourge of piracy from the global media landscape.
News
Inskin Media makes four strategic hires
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made a number of key appointments across its client success and publisher services teams.
