News
New owners for Industrial Technology magazine
Industrial Technology, a design engineering magazine, has been sold by George Bennett to Kent-based engineering publisher, The Engineering Network Ltd (TEN).
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
COLUMN
3 million and counting
Car Throttle recently hit 3m YouTube subscribers. James Evelegh looks at the secret of their success.
News
Forbes to become public company
Forbes and Magnum Opus Acquisition have announced that they have entered into a definitive business combination agreement.
Q&A
Workflows: 5 minutes with… Tom York
The way publishers create, manage and distribute content is changing rapidly. How can publishers avoid getting left behind? We grab five minutes with Tom York, general manager at Atex, to find out.
News
AOP and Deloitte report digital publishing revenues up by 31.9% in Q1
Digital publishing revenues in the UK increased to £152 million in Q1 2021, up by 31.9% in comparison to Q1 2020, according to the latest Digital Publishers’ Revenue Index from AOP & Deloitte.
News
Pageant Media acquires Savvy Investor
Pageant Media, a global business information provider, has announced the acquisition of Savvy Investor, a leading thought-leadership platform for institutional investors, for an undisclosed sum.
News
AgriBriefing sells UK agriculture division to Arc Media Holdings (Arc)
AgriBriefing, a global provider of agricultural commodity pricing benchmarks, analytics, and market data, has announced that it has sold its UK agriculture division to Arc.
News
First Mailing invests in eco-friendly paper wrapping solution
First Mailing has invested in the latest environmentally friendly direct mailing solution, paper wrapping.
News
Incisive completes first phase of digital investment programme
Incisive Media has completed the delivery of the first phase of its digital investment programme, with the completion of its new digital and CRM platform rollout.
News
Mark Allen Group launches two business titles
Mark Allen Group has launched two industry titles: Consumer Electronics Test & Development and Electric & Hybrid Rail Technology.
Q&A
Data culture: 5 minutes with… Daniel Verrells
If a data culture is so critical to publishing success, why have not all publishers adopted it? We grab five minutes with Daniel Verrells, MD of Beeline Data Services, to discuss why some publishes are falling short.
FEATURE
EU VAT & Duty Changes: What Publishers Need to Know and the Action They Must Take
On 1st July, VAT and duty regulations relating to the movement of goods (including magazines) into EU member states from countries outside the EU, changed. Air Business’s Adam Sherman looks at the implications for publishers.
FEATURE
TTG – the why, how & what
Daniel Pearce, CEO of TTG Media, is a fan of Simon Sinek’s book ‘Start with Why’, which has played an important part in the company’s recent development.
SPOTLIGHT
Fashion magazines
Forgotten how to dress up to go out? Never fear, the fashion magazines are out there to help you. Alan Geere braves the catwalk.
SUPPLIER INTERVIEW
Still using Excel to manage your ad sales? Why is that?
Too many publishers, PSC’s Laurence Cope tells James Evelegh, are managing their advertising sales using tools that are not fit for purpose. This means, he says, that they are making life unnecessarily difficult for themselves.
