INTERVIEW
The Time is Noon
Women in midlife are one of the most neglected markets in the media. Why has no-one listened to them until now? Laura Silverman speaks to Noon founder Eleanor Mills.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
FEATURE
Everything but nothing
Digitisation and the connected world mean that fast paced and relentless change is a permanent state of affairs for publishers. So much has changed, yet, oddly, so much has stayed the same.
MEDIA FUTURES
Go West, Young Man
Jim Bilton sizes up the US publishing market and assesses the growth opportunities for UK publishers.
The Digital Transformation Journey
Consumer media
Jess Burney, managing director, direct marketing and business development, Immediate Media Co, tells Ciar Byrne about how the consumer media sector is managing the digital transformation journey.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
News
RCNi launches new content platform: RCNi Plus
RCNi has unveiled RCNi Plus, a purpose-built platform that provides subscribers with direct access to relevant content from RCNi’s full range of learning and development resources.
Q&A
Print publishing: 5 minutes with… Michael Chinnery
Printing and distributing a magazine can be a daunting challenge for independent publishers. There are so many things to get right. We grab five minutes with CPUK Print Publishing’s Michael Chinnery to get his top tips.
FEATURE
Brands and publishers know branded content works – they just need the proof
Branded content campaigns are an increasingly important revenue stream for publishers, but proving their effectiveness has been problematic, writes Sean Adams, global insight director at Brand Metrics. That is, up until now…
News
Sajeeda Merali appointed CEO of PPA
The Professional Publishers Association (PPA) yesterday announced that Sajeeda Merali has been appointed as its new Chief Executive Officer.
News
Publisher’s Toolbox extend WebSuite footprint with Enlit Asia partnership
Publisher’s Toolbox have announced the latest extension of their WebSuite programme in the form of a partnership with Enlit Asia.
News
NMA: Official Secrets Act Reform Could Criminalise Public Interest Journalism
Sweeping reforms to the Official Secrets Act could criminalise public interest journalism by exposing journalists and whistle blowers to harsh new penalties, says the NMA.
News
UK marketing budgets expand for first time in year and a half
Total UK marketing budgets expanded for the first time since Q4 2019 and to the sharpest extent since Q1 2019 in the second quarter of 2021, according to the latest IPA Bellwether Report.
News
Centaur publishes interim results for 6 months ended 30 June 2021
Centaur Media, an international provider of business information, training and specialist consultancy, has announced its interim results for the 6 months ended 30 June 2021.
REVIEW
Quality not quantity
At a recent AOP Crunch event, panellists discussed their strategies for increasing reader revenues.
Q&A
First-time publisher? 5 minutes with… Dean Cook
Got a passion? Want to launch a magazine about it, but not sure where to start? We grab five minutes with The Magazine Production Company’s Dean Cook to get his advice.
