News
Content management specialist Scienta joins forces with WoodWing
WoodWing, a provider of content orchestration solutions and services globally, has reached an agreement to acquire Scienta, active in the content management space.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
PCS unveils new website
PCS Publishing, a provider of software solutions for publishers, has announced the launch of its new website, which, it says, offers users a tailored experience.
News
WoodWing appoints CTO
WoodWing has hired Amanda van der Leest-Rasch to the newly-created role of Chief Technology Officer.
MY PUBLISHING LIFE
My publishing life – Andrew LG Jones
Andrew Jones, managing director of Stephens & George, answers our questions about his life in publishing.
News
Gavin Miller to launch ‘The Profitabl Partnership’
Gavin Miller, Managing Director of B2B publisher Ultima Media, is set to launch a new strategic and cost management business, focused on “the business of marketing transformation in the age of Net Zero”.
FEATURE
Instilling the right team culture
While no one style, shape or size fits all when it comes to creating the right culture, writes Meg Carter, the best cultures are built on good communications.
FEATURE
The Future of Work
The global pandemic has thrust questions about what the future of work looks like to the top of every company’s agenda. Ian Hart argues that publishers need to consider the long term implications of change.
SPOTLIGHT
TV magazines
People are watching more telly than ever during lockdown. Alan Geere finds plenty of TV magazines to keep viewers company on the sofa.
FEATURE
Timing matters
There is never a good time for a pandemic to strike. For Western Business Media, it came three months after an MBO, and it could so easily have been a hammer blow. But, reports James Evelegh, they appear to have had rather a good year…
INTERVIEW
BBC Good Food’s covid-inspired rethink
In the last twelve months, BBC Good Food has undergone a root and branch rethink. As Christine Hayes tells Meg Carter, the brand is now more emotionally connected to its readers and has become more diverse, more creative and more productive.
FEATURE
The Pandemic Effect
With the end at last in sight thanks to the vaccination programme, writes Dickon Ross, it’s time to take stock of how magazines have fared during the pandemic.
FEATURE
Keeping the faith
When a market researcher started an arts magazine from her house, sceptics warned it wouldn’t last two issues. Twenty years on, Jewish Renaissance has a tribe of subscribers by tapping into the universal desire to belong. Laura Silverman reports…
FEATURE
What’s your favourite?
Our mediaOnmedia survey closes next week. Have you had your say?
Q&A
AOP Awards: 5 minutes with… Hayley and Robin
With entry for this year’s AOP Awards now open, we grab 5 minutes with the co-chairs of the judging panel – Hayley Cochrane and Robin Shute – to get their take on the key digital trends and ask them for any tips on submitting award winning entries.
News
RCNi partners with iPC Health to launch CPD programme for nurses in India
RCNi and iPC Health, a learning and skill development platform for healthcare professionals developed by Impelsys, have partnered to launch a new CPD programme for nurses in India.
