News
Informa publishes 2020 year-end update
Informa has issued an update on trading, confirming the Group’s performance for 2020 will be in line with the revenue guidance provided at the Half-Year Results in September 2020.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
Q&A
Publishing 2021: 5 minutes with… Adam Sherman
What do the next twelve months have in store for the publishing sector? We grab five minutes with Adam Sherman, CEO of Air Business, to get his take on the challenges and opportunities facing publishers.
News
Informa announces new Chair
Informa has confirmed the appointment of John Rishton as the next Chair of the Informa Group, succeeding Derek Mapp.
News
Warners launches five outdoor leisure titles on Exact Editions platform
Digital editions of five outdoor leisure titles published by Warners Group Publications are now available on the Exact Editions platform.
News
The BSME Awards 2020 – shortlists announced
The BSME announced, on 18 December, the shortlist for their 2020 awards.
News
Hearst UK launches Instant Digital Access with eMagazines
eMagazines has collaborated with Hearst UK to launch instant digital access on their webstore, hearstmagazines.co.uk.
News
Reach Sport launch interactive digital programmes with Jellyfish
Following a successful trial during Project Restart, Reach Sport and Jellyfish have teamed up to launch interactive digital matchday programmes for Manchester United and Celtic football clubs.
News
CRN and Channel Partner Insight unveil new editors
CRN and its global sister title Channel Partner Insight (CPI) have appointed two new editors to drive the brands forward in 2021.
News
Future publishes annual report on a “record breaking year”
Future plc has published its Annual Report for FY20, reporting strong results, including a 56% year-on-year growth in online audiences.
News
Delivery imminent for paper wrap mailing line at Warners Midlands
Looking to start 2021 off on a positive note, magazine, catalogue and brochure printer Warners Midlands is soon to take delivery of its most recent investment.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
VIEW FROM THE STATES
Can magazine media survive an extended pandemic… plus internal unrest?
The US economy is teetering on the edge, battered by the pandemic and the government’s mismanagement of it. Unsurprisingly, says Karlene Lukovitz, the publishing sector has not escaped unscathed.
FEATURE
Surviving a pandemic the acquisitions way
Mark Allen Group has grown significantly over the past decade through acquisitions, writes Meg Carter, a strategy that’s served it well this past year.
SPOTLIGHT
Science magazines
Never before have we been so interested in ‘following the science’. The pandemic has sharpened our appetites and there are plenty of science-based publications on the newsstand to keep us satisfied, as Alan Geere has been finding out.
FEATURE
The Membership Opportunity
Meg Carter looks at how B2B publisher Chemical Watch successfully switched from a subscriptions model to a high value membership model, and from product-led to customer value-led.
