B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
It’s really annoying, isn’t it, when someone uses your content for their benefit, and you get absolutely nothing in return. We grab five minutes with NLA media access’ Matt Aspinall to find out what publishers should be doing about it.
Dan McCrum of the FT was yesterday named the British Journalism Awards Journalist of the Year for his investigation into German payments company Wirecard, which exposed a multi-billion euro fraud.
BlueToad has announced a new partnership with the Mark Allen Group, to create digitally responsive editions.
Forbes has announced its 17th annual ranking of The World’s Most Powerful Women.
The British Museum has partnered with archiving company Exact Editions to offer digital subscriptions to their membership magazine to institutions around the world.
James Burstall, CEO of Argonon, has acclaimed the UK and US-headquartered global production group as the world’s first “hyper-converged superindie” with the strategic acquisition of Nemorin Film & Video.
Zephr, a technology platform that helps media companies grow their subscription revenue, has raised $8 million, led by BDMI and financing from SVB.
vjoon, a leading global vendor of solutions for managing digital content, introduces vjoon K4 Version 11 and vjoon seven Version 2.
Passendo, a leading European in-email advertising platform commercialising newsletter inventory, has launched its ad server and exchange capabilities in the UK market.
PPA Scotland announced the winners of their annual awards in an online ceremony.
At the recent PPA Independent Publisher Conference, the seven editors shortlisted for the ‘Editor of the Year’ award, gave attendees their perspective on 2020.
What a year it’s been, with lots of challenges, but also opportunities. Ahead of next week’s Campaign Publishing Summit, we grab five minutes with Lucy Howard, head of marketing at Haymarket, to discuss the key takeaways from this year.
For many companies, digital transformation has accelerated this year. We grab five minutes with Affino CEO Markus Karlsson to discuss some of the options and opportunities facing publishers as we head into 2021.
Interconnect IT has announced the general availability of Standfirst for Alexa, with self-service sign-up.
Individuals and institutions can now subscribe to the fully-searchable digital edition of new monthly magazine The Critic through Exact Editions’ web, iOS and Android platforms.
