News
Miniature Wargames Magazine goes digital with new archive
The world of miniature wargaming has gone digital with a brand new archive of Miniature Wargames created in collaboration with archiving company Exact Editions.
B2B & Trade Media
B2B publishing has quietly become one of the healthier parts of the industry. The trade press that once lived on display and recruitment advertising now earns more of its money from subscriptions, data, events and membership, and private equity has noticed.
The shift meant giving up some old habits. Controlled circulation made sense in print, but open websites gave away what the magazine kept for qualified readers, and the publishers doing best have taken back control of their audiences through registration and paywalls. The Lawyer moved from an advertising-led business to one where paid content brings in over 40 per cent of revenue.
Don’t delude yourself because the barriers to entry in publishing are now non-existent.
Amanda Barnes B2B media
Specialist knowledge is the defence. AI makes generic information close to worthless, so the value lies in proprietary data, tools readers rely on in their daily work and journalism only a specialist could produce, as Computer Weekly's Post Office investigation showed. Print hasn't vanished either. Some publishers now sell it alongside digital at the same price and let readers choose.
Below you'll find some of our best feature articles on B2B and trade media, from subscriptions and data products to events, print, consolidation and specialist journalism, alongside our latest news and industry commentary.
Essential Resources
Best Practice in Publishing
B2B media
We asked Amanda Barnes, chief executive of Faversham House, what does best practice publishing look like in B2B media? This is what she said…
FEATURE
Riches in niches
Rory Brown has enjoyed great success in business media. Having last year sold AgriBriefing and now following new paths in the B2B space, he takes some time out to tell us what he has learned on his journey so far…
A Celebration of Print
Our print strategy: Mark Allen Group
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
INTERVIEW
From controlled circ to enterprise subs
The Lawyer has been on quite a journey, successfully transitioning from a controlled circulation ad-driven model to a high value enterprise subs one. Andy Baker talks Meg Carter through the key stages and what they’ve learnt along the way.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
COMMENT
Opportunities & Threats: B2B Media
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
The Digital Transformation Journey
B2B media
John Barnes, chief digital officer, William Reed Business Media, tells Ciar Byrne about how the B2B media sector is managing the digital transformation journey.
Dickon Ross’s publishing world
The Post Office Scandal – 10 takeaways for B2B journalists
Computer Weekly deserves much credit for its role in investigating the Horizon IT scandal. Dickon Ross looks at what lessons other B2B journalists can take from their work.
MEDIA FUTURES
Gambling on M&A in 2025
The general expectation is that the buying and selling of media brands is going to increase significantly in 2025. A number of companies have been quietly building up their war-chests during a wobbly 2024, reports Jim Bilton.
COLUMN
Keep iterating
If you’re thinking of setting up a membership scheme, be prepared to play the long game because success doesn’t come overnight.
All Articles
News
Growth Amid Uncertainty – new survey results
Collingwood Advisory has completed a survey of Founders and CEOs of independent media businesses to understand their challenges and priorities through the Covid-19 pandemic.
News
Launch: MagCirc Solutions
MagCirc Solutions, a new magazine consultancy specialising in newsstand distribution, launched this week.
News
Re-Edition launches digital edition
Re-Edition, a fashion and culture magazine, is now available for digital subscription through archiving company Exact Editions.
INTERVIEW
Asking the right questions
AgriBriefing, a B2B farming intelligence company, has grown rapidly since its launch, by buying businesses and then challenging those businesses to think differently about the way they do things. As Rory Brown tells Ciar Byrne, it’s all about changin
INTERVIEW
A Question of Trust
Covid-19 has thrown everything up in the air: publishing schedules, editorial plans and ways of working. Magazines that have worked hard to maintain relevance and engender trust, are well placed to survive this crisis, says Hearst’s Gaby Huddart.
FEATURE
When should fake news make it into the real news?
Fake news is nothing new. What is new is the modern communications network that allows crackpot ideas to spread like wildfire. To what extent should serious media cover this nonsense, asks Dickon Ross.
SPOTLIGHT
Secrets of the Spotlight
After five years, 33 columns and almost 200 titles put under the 'Spotlight', Alan Geere shares what he's learnt from the experience. What works and what doesn't, plus some easy fixes that all editors and publishers should look at.
VIEW FROM THE STATES
What Doesn’t Kill Us…
Whatever else one might think about Nietzsche, writes Karlene Lukovitz, whose husband once wrote a college paper titled ‘Nietzsche Was Nuts’, there’s no more apt cliché for these times than his observation that what doesn’t kill us makes us stronger.
FEATURE
What will publishing look like post Coronavirus?
The economic impact of the world’s response to the deadly novel coronavirus may be even more devastating than the public health impact. Carolyn Morgan assesses the likely legacy of the virus.
News
ABC launches audit services for TAG’s piracy & malware programmes
The ABC has expanded its validation services to include TAG’s Certified Against Piracy and Certified Against Malware programmes.
News
Campaign Publishing Awards – shortlist announced
The shortlist has been announced for the Campaign Publishing Awards (previously known as the British Media Awards).
Q&A
Subs management: 5 minutes with… Robert Eyre
How publishers manage their subscription processes is critical to their long term success and profitability. We grab five minutes with Oak Software’s Robert Eyre to discuss subs management.
News
Centaur publishes trading update
Centaur Media plc, an international provider of business information and specialist consultancy, has provided a further update on how its business is trading during the COVID-19 pandemic.
News
Arena Homme+ and POP Launch New Digital Editions
Fashion magazines Arena Homme+ and POP have launched new digital editions in collaboration with archiving company Exact Editions.
