Customer & Contract Publishing

Customer publishing is the part of the industry most readers never think of as publishing. Membership magazines, airline and supermarket titles and the content agencies behind them reach millions of people, often with circulations that consumer titles would envy.

The purpose is different too. A membership magazine is usually there to keep members renewing, and a brand title has to show a return for the client paying for it. That creates a running question about independence, and the strongest titles tend to have an editorial identity of their own rather than sounding like the organisation behind them.

If there’s something customers don’t need more of today, it’s content.

Jackie Scully Customer media

The agencies have changed shape around this. They produce fewer print editions and more digital content, and put far more effort into distribution and income generation, while publishers' own branded content studios compete for the same budgets. Print still matters, though. Members continue to rank the magazine among the benefits they value most.

Below you'll find some of our best feature articles on customer and contract publishing, from membership magazines and in-flight titles to content agencies and branded content studios, alongside our latest news and industry commentary.