Preciso announces integrated ad solution
Preciso has launched an AI-driven native advertising solution that aims to help advertisers increase CTR and engagement while driving down CPM.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
Preciso has launched an AI-driven native advertising solution that aims to help advertisers increase CTR and engagement while driving down CPM.
The NUJ has warned against the closure of Al Jazeera and other international media outlets, following passage of a bill by the Israeli government banning broadcasting of foreign media over threats to national security.
The Telegraph has announced it is to launch daily news podcast in May - The Daily T - hosted by Camilla Tominey and Kamal Ahmed.
Alan Rusbridger edited The Guardian for twenty years and is now editor of Prospect magazine, where he has rediscovered the thrill of reporting. As he tells Ray Snoddy, he still delights in digging out stories.
Now that we know the moving truth of the Princess of Wales’s cancer treatment, what does a manipulated family photograph matter?, asks Dickon Ross.
A spate of layoffs and profit warnings in recent months has set the tone for what publishers expect will be another bruising year for the industry, writes Nic Newman.
Richard Reeves, AOP’s managing director, summarises the key takeaways from their latest research project, ‘Digital Publishing: Outlook and Priorities for 2024’.
What makes a successful ad campaign? According to Henry Daglish, a judge at the recent Newsworks Awards, a common ingredient of many of the winning entries was an artful combination of message and medium.
How does your business measure up against the key metrics?, asks Jim Bilton. If you’re not sure, then how do you know which direction to go in?
A large number of publishers place their titles on subscription platforms like Cafeyn. We grab five minutes with Cafeyn CEO Laurent Kayser to find out how publishers can optimise their presence on subs platforms.
Times LUXX has announced the appointment of Aurelia Donaldson as fashion director effective immediately.
The Financial Times is expanding its editorial team in San Francisco, with Stephen Morris appointed bureau chief.
Ace’s Newspaper and Magazine Awards 2024 will take place at the London Marriott Hotel, Grosvenor Square on 22 May, 2024.
Wyvex Media is celebrating the launch of its new flagship website West Coast Today.
Print has an important role to play in the future of many news and magazine media companies.