Ozone now able to monetise app inventory
Ozone – a publisher-built ad platform – has announced a new capability to help publishers increase programmatic monetisation of app inventory across both iOS and Android platforms.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
Ozone – a publisher-built ad platform – has announced a new capability to help publishers increase programmatic monetisation of app inventory across both iOS and Android platforms.
News UK has launched Nucleus Plan, a publisher planning tool that utilises real-time first party data, empowering advertisers to provide greater addressability and granularity for their campaigns.
The new weekly podcast features Peter Mandelson, Daniel Finkelstein and Polly Mackenzie.
A new book looking at how the media covers the issue of climate change, has just been published.
In the race to publish, do news organisations risk doing more harm than good?
The News Media Association has responded to this week’s reported growth in the audience for BBC Local.
The Evening Standard has launched a new digital hub that aims to strengthens its position as a leading provider of news and culture for Londoners.
Readly, a digital magazine and newspaper subscription service, has partnered with Arla LactoFREE, to offer customers a free subscription to its digital reading app.
After the sale of the Express and Star, PCS, a publishing software company specialising in regional newspapers and magazines, have found a new home.
Winners of this year’s London Press Club Awards were announced this week at a lunchtime ceremony.
‘Chris Giles on Central Banks’ is the latest weekly newsletter from the Financial Times.
News UK, publisher of The Sun, The Times and The Sunday Times, has announced what it describes as a significant step in its commitment to supporting the retail industry.
Investment analysts fundamentally believe that brand strength is critical to a firm’s success. This is according to new research by IPA/Brand Finance and analysis by Ian Whittaker.
The Financial Times has appointed Alison Killing as a senior visual investigations reporter, leading a newly-created visual investigations team.
The Society of Editors has praised journalists covering the Israel-Gaza conflict saying that many continue to put their lives at risk to report on behalf of the public.