The Sunday Times launches new campaign called Get Britain Reading
The Sunday Times has announced the launch of a new campaign to Get Britain Reading.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
The Sunday Times has announced the launch of a new campaign to Get Britain Reading.
The News Media Association and the Professional Publishers Association have responded to the announcement from the Competition and Markets Authority confirming its final decision.
Storycue and the University of Lancashire have launched a study into cross-disciplinary innovation in journalism.
Molly Clayton has been appointed in a new Daily Mail role.
Puzzles has long been part of the newspaper offering, but its usage has grown considerably. We grab five minutes with Peter Stirling, head of puzzles at PA Media, to find out why and what publishers need to know when planning their puzzles strategy.
The Press and Journal has announced the launch of a new brand campaign: 'The P&J: Your voice of the north'.
Impress have confirmed that their new ethical journalism training course will be launched to the public on October 15.
Would stopping kids using social media make them happier? The Danish government certainly thinks so…
The second anniversary of the Hamas attack, the recent terrorist killings at a Manchester synagogue, threats to the right to protest and growing momentum behind the US peace plan have dominated news media this week, writes Paul Connew.
The Times and The Sunday Times have announced the launch of a new weekly business podcast; The Business.
US News/Media Alliance has launched a campaign to protect journalism from Big Tech.
The FT Weekend has announced it has teamed up with OpenTable for the first Business Lunch Awards.
Sam Lister has been appointed deputy editor-in-chief of the Express, working alongside new Editor-in-Chief Geoff Maynard.
The Irish News has announced it has made a series of key editorial and marketing appointments as it continues to build on its print legacy while scaling its digital-first publishing strategy.
Reform UK’s ban on Nottinghamshire Live was lifted last week in full after more than a month.