Guardian makes key marketing appointments
Guardian News & Media have announced two new marketing roles to further drive global engagement and reach.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
Guardian News & Media have announced two new marketing roles to further drive global engagement and reach.
The Society of Editors has welcomed a consultation on amendments to the changes to the Acquisition and Disclosure of Communications Data Code of Practice relating to use of the Regulation of Investigatory Powers Act, but says the Government needs to
The Scott Trust, which safeguards the editorial future and independence of the Guardian, has appointed Alan Rusbridger, editor-in-chief of Guardian News & Media, to succeed Dame Liz Forgan as its chair.
Telegraph Business Events has today launched the Telegraph Business of Sport Conference 2015 which will take place from the 13th to 14th May, at the BT Centre in the City of London.
The Financial Times and IE Business School today announce the launch of the FT | IE Corporate Learning Alliance (FT|IE CLA), a new joint venture providing premium custom learning for business leaders.
The Telegraph Ski and Snowboard Show London is heading off-piste to its brand new home, Battersea Park on Thursday 5th – Sunday 8th November 2015, bringing an authentic alpine setting to the city, say the organisers.
On a Friday in August, six leading national newspaper groups joined forces to run a unique package across all of their platforms for a single day. The results, which were published yesterday, were outstanding, says Newsworks.
Kevan Blackadder, Editor of the Gloucestershire Echo is leaving his role with Gloucestershire Media.
The Association of Circulation Executives held their annual International Circulation & Distributor Awards on 2nd December in London.
A new managing director has been appointed to lead the Midland News Association’s print operation.
Motors.co.uk and News UK, owners of Sun Motors and Sunday Times Driving, are joining forces to create a joint classified and display advertising network.
Tom Watson MP last night delivered the 2nd Annual Leveson lecture for the Hacked Off campaign in central London.
Archant chief executive Jeff Henry has set out his strategy and vision for transforming the company, putting a renewed emphasis on content at the heart of the business.
Publishing software developer PCS Ltd has appointed a new Sales Director as it looks to capitalise on a series of successful implementations of its flagship digital content management and publishing solution, Knowledge, and the redevelopment of its a
Lineup Systems and Ad-Juster Inc have entered a partnership which will enable Lineup Systems’ clients to integrate Ad-Juster’s third party delivery data collection service directly into Lineup Systems’ web based advertising sales solutions.