Impact Fund backs first campaign
Mail Metro Media is showcasing the first campaign backed by the Impact Fund; a £100,000 initiative aimed at amplifying advertising that aims to drive more sustainable behaviours.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
Mail Metro Media is showcasing the first campaign backed by the Impact Fund; a £100,000 initiative aimed at amplifying advertising that aims to drive more sustainable behaviours.
News UK has announced a three year partnership with Bankside Open Spaces Trust.
The News Media Association has welcomed a reporting restrictions rule change to strengthen open justice.
The Scott Trust, the sole shareholder of Guardian Media Group, has announced the appointment of former Guardian journalist Jane Martinson to its board.
Agence France-Presse’s journalists’ union warns its colleagues at serious risk of starvation.
Reach has launched a new podcast series unpicking human stories behind cyber nightmares.
Paul Connew, who once knew Donald Trump well personally and has worked for and against Rupert Murdoch on both sides of the Atlantic and neither deifies nor demonises his old boss, explores the confrontation consuming the global media conversation…
As an industry, we often talk a good game when it comes to diversity but are we putting up barriers to prospective non-middle-class journalists?
The Guardian celebrates one year of the Feast app and announces new features for its second year.
Four new publishers are to be regulated by IPSO.
Mail Metro Media has revealed its 12 Trends of Christmas research during its annual festive forecasting event.
The Law Commission calls for media to remain in court during sexual offence evidence sessions.
According to the IPA Bellwether Report, UK marketing budgets bounced back in Q2, reversing previous decline.
The Palace Confidential YouTube series is expanding, launching a brand-new newsletter and making its debut on Spotify.
Kevin Anderson has been appointed to lead WAN-IFRA’s Digital Revenue Network.