News International introduces new ad-booking platform
News International is taking another step towards seamless, multi-channel ad sales with the implementation of a new AdPoint advertising booking platform from Lineup.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
News International is taking another step towards seamless, multi-channel ad sales with the implementation of a new AdPoint advertising booking platform from Lineup.
An innovative project from the East Anglian Daily Times and Ipswich Star which helps Suffolk schoolchildren to improve their maths has won a top international award.
The newspaper and magazine industry’s proposed Royal Charter for independent self regulation of the press has been formally submitted to the Privy Council Office.
Esquire is celebrating wit, wisdom and what it means to be a man by publishing five exclusive covers for its June issue, on sale 2 May, featuring modern-day heroes – Jack Nicholson, David Bowie, Clint Eastwood, Keith Richards and Michael Caine.
The Guardian has announced the appointment of seven contributors to work on its digital edition in Australia as it builds its team for launch.
The Press Distribution Forum (PDF) has announced it will be holding a Retail Forum at the Mirror’s printing plant in Birmingham on Thursday 20th June between 10am – 3pm.
ABC has issued its first Content Verification (CV) Summary Report. The report provides a summary of results for the five CV products that have been certified by ABC across 10 performance indicators.
Auto Trader is to team up with TV channel Dave, the ‘Home of Witty Banter’, for its latest national TV campaign to air from July.
An opinion poll published this week, carried out over the weekend by the polling company Survation, shows that the clear majority of the public believes politicians should be kept out of press regulation, says the Newspaper Society.
FuturePlus, the customer publishing agency of international media group Future, last week unveiled an interactive version of Tesco’s Technology & Entertainment magazine on Apple’s Newsstand.
Nuts, the weekly men’s magazine, has agreed a partnership with MTV to become the sponsor of the second series of its reality TV show The Valleys.
Harper’s Bazaar, the luxury fashion magazine, has celebrated its successful partnership with the V&A by producing a Limited Special Edition cover featuring model Erin O’Connor dressed in Dior Haute Couture for the June issue (on sale May 1).
Computer Arts Magazine has released its rebranded and reinvented, re-design issue complete with special decorative finishes completed at Celloglas Leicester.
Adestra’s new Form Builder enables marketers to create powerful forms quickly and easily as it’s fully integrated within the company’s MessageFocus enterprise email platform.
John Butterworth has been appointed Editor of the Black Country Bugle.