The Guardian Advertising Awards 2026: winners revealed
Andrex, Ring, Mastercard, Co-op and Ecover pick up awards celebrating scale, influence and integrity.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
Andrex, Ring, Mastercard, Co-op and Ecover pick up awards celebrating scale, influence and integrity.
News Media Association responds to Media Green Paper.
Strong first half of financial year reported as chairman John Paton steps down.
Metro’s new campaign celebrates the power of real-world experiences.
TRKKN and adnomaly partner to automate campaign QA and stop costly media buying errors.
SLAPP reform gains momentum with Bills in both Lords and Commons.
Readly, has announced the launch of a World Cup Retro Series from The Evening Standard, covering reports from the last 75 years of World Cup history.
Damian Hinds MP introduces the Automated Online Software (Access and Transparency) Bill, a Private Member’s Bill backed by the News Media Association.
This year’s report covers 48 markets and features a new interactive allowing users to compare figures from across countries and demographics.
John Healey’s resignation could prove to be the final nail in the coffin of Starmer’s premiership. Paul Connew analyses yet another explosive week for Britain’s political destiny and how the media has covered it…
UK Advertising unveils a new global identity for the sector at Outernet London.
The Independent Marks Refugee Week and World Refugee Day with partnerships supporting refugees in the UK and US.
News UK has selected Smiths News as exclusive national wholesale distribution partner.
Flip-Pay says its new publisher-integrated technology drives reader donations, ‘Guardian-style’, while allowing open access to journalism.
The open call for filmmakers was announced at Sheffield DocFest — with one winning project to receive £10,000 in funding, editorial support and international distribution.