impact.com launches referral marketing solution
impact.com has unveiled a customisable customer referral solution that aims to help brands to build authentic trust with new audiences.
The newspaper business was built for a world where one product served everyone and advertising paid for most of it. That model has gone. What replaces it is still being worked out title by title, from national groups to weeklies covering a single town.
Reader revenue is the clearest shift. Even Reach, which argued for free access for years, now puts some of its journalism behind a paywall, and the regional titles doing best changed their newsrooms before they asked anyone to pay. Ownership keeps changing too. National World rebuilt local editorships after years of centralisation, and the Observer is being reinvented as a premium print and digital title under new owners.
The strongest publishers understand the difference because they are not trying to be everything to everyone. They are trying to be essential to someone.
Chris Sherrard News media
Local news is where the pressure shows most. Millions of people now live without a dedicated local title, and new reader-funded and membership startups are moving into the gaps. Platforms are pulling back from news at the same time, which leaves trust and a direct relationship with readers as the assets that matter most.
Print hasn't disappeared either. Well-run weeklies still hold on to their readers, with circulation falling slowly while digital audiences grow.
Below you'll find some of our best feature articles on news media, from reader revenue and newsroom change to ownership, local news and trust, alongside our latest news and industry commentary.
Where is the growth opportunity for today’s publishers? Douglas McCabe tracks how the commercial model has evolved over the past fifty years and examines whether a better understanding of what online audiences want, will help drive future growth.
We asked Chris Sherrard, editor-in-chief of The Irish News, what does best practice publishing look like in news media? This is what he said…
After years of resisting paywalls, Reach is now launching them across its titles. But David Higgerson, Reach’s chief content officer, carefully avoided the word ‘U-turn’ when interviewed by Steve Dyson.
It’s one thing to think that readers should pay for your journalism, but the reality is that unless you improve your offering, then you will struggle to start charging for it, as DC Thomson Editor-in-Chief Frank O’Donnell tells Ciar Byrne.
How can you edit a regional newspaper when you never visit the area you’re writing about? By filling it with generic content, an approach that National World’s David Montgomery, the new owner of JPI Media, is rapidly doing away with.
Ray Snoddy talks to Co-CEO Rich Furness about the thinking behind Tortoise Media’s acquisition of the world’s oldest Sunday newspaper and about their plans for its future.
What’s the outlook for national news media in 2024? Christian Broughton, CEO of The Independent, looks ahead.
There is a new generation of entrepreneurs launching local media businesses, bringing with them new ideas on business models and funding. Phil Clark looks at some of the stand-out examples.
With Meta backing away from ‘news’ and AI accelerating the growth of disinformation, we need to redouble our efforts to safeguard access to quality journalism, says News Media Association Chief Executive Owen Meredith.
East Lothian is not just the best place to live – it has the best newsbrand too. Alan Geere heads over the border to find out what’s happening in the world of Scottish weeklies.
impact.com has unveiled a customisable customer referral solution that aims to help brands to build authentic trust with new audiences.
What makes Preston and its people tick is being explored in a new podcast collaboration between the Lancashire Post and Blog Preston.
dmg media has appointed Reinhardt Biermann as head of legal, commercial to lead the company’s team of in-house lawyers.
The recent attempt on Donald Trump’s life has upended the US election, in unexpected ways. Paul Connew looks at the evolving press and media coverage of what looks like becoming a tighter than anticipated race.
According to the latest expenditure report, UK Advertising spend reached £9.2bn in Q1 2024.
Multilocal strengthens its leadership team by appointing Rachel Powney to lead global marketing.
The News Media Association has responded to Ofcom’s review of local media in the UK.
The Independent’s inaugural Climate 100 List will identify those striving to make an impact on the climate and the environment.
Manchester World is relaunching and rebranding with a new purpose and ethos centred on the people of the city.
GumGum has announced that digital media executive, Kerel Cooper, has joined the company as chief marketing officer.
Dame Laura Kenny has been revealed as a new columnist for the Guardian for the 2024 Olympic Games, writing regular columns from Paris.
Newsagents have expressed disappointment at latest Smiths News carriage charge increase.
VeraViews has announced it has partnered with AIREV to tackle ad fraud.
The Journalists’ Charity has announced its latest campaign which highlights the vital role being played by journalists during these most uncertain times.
FT Live has announced the inaugural Business of Entertainment Summit in LA.