Phil Clark looks at how analysing each piece of content by the specific user need that it meets can help refine your content strategy and increase traffic, audience loyalty and conversions.
Jim Bilton takes time out from analysing the results of this year’s mediashapers survey to tease a few of the early findings.
The purpose of this special feature is to remind us of print’s enduring appeal and to garner insights and tip tips from leading publishers and suppliers on how to execute profitable print publishing strategies.
Print is no longer the default. It’s the premium format. It has presence, weight, and staying power, says Mike Hoy, CEO of Papermule.
Despite seeing digital as the principal route to market for its newspapers, Iliffe Media still sees a long future for print, says Ian Carter, chief operating officer.
If you want results; if you want to build something commercially successful, remarkable, and long-lasting, you need to think creatively, says Chris Ferrari-Wills, national sales manager at The Manson Group.
The printed magazine will be a cherished part of people’s lives for years to come, says Jon Bickley, co-founder and CEO. That is why it’s the key component in Anthem’s publishing strategy.
A well-structured PDF can serve as an ideal foundation for a compelling digital edition, says Jason Mengers, managing director at Touch Tree Technology.
The vast majority of LRB subscribers prefer reading LRB content in print and that is why, says Publisher Reneé Doegar, print remains central to the business.
Print is certainly not dead, says Chairman Mark Allen. However, you need to offer readers choice and be neutral and agnostic about the outcome.
Wilmington plc has announced the acquisition of Conversia.
Edinburgh University Press has announced it is to publish Legal Information Management from 2026.
Haymarket Media Group has published its latest Global Impact Report, highlighting progress against its commitments to diversity & inclusion, gender equality, quality education and climate action in 2024/25.
England’s stunning win at the Euros gives publishers an opportunity to engage with new audiences, as AOP’s Richard Reeves tells James Evelegh.
SMG acquires ESG Investor for Sustainable Investor rebrand.
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