Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Flashes & Flames Media Ltd, publisher of a weekly subscription newsletter on media, business information and events, has acquired the assets of Media Voices. The terms are not being disclosed.
Air Business has made two appointments to its global event logistics team.
The Independent has announced its return as exclusive global news partner of Mighty Hoopla 2025.
Time Out brings Time Out Eat Street to Between the Bridges, the pop up entertainment venue on the South Bank.
The Independent has announced its return as the exclusive global news partner of Montreux Jazz Festival 2025.
Business Insider has announced the hire of Priscilla Ellington to lead its new events business, BI Live.
Immediate has announced the launch of 'Share What You Love,' a new campaign in partnership with the LEGO Group, designed to support intergenerational connections through shared passions.
Time Out has announced a media partnership with SXSW London 2025.
The Independent has announced its return as exclusive news partner of The Great Escape.
The Independent has announced it is the exclusive international news partner of Sziget 2025.
The Independent has announced it has become the exclusive international news partner of Bilbao BBK Live 2025.
The Independent has announced the return of The News Review to Hay Festival Hay-on-Wye 2025.
The Independent has announced a continued partnership with NSPCC to support its Childline service.
Informa reports strong growth and international expansion in 2024, delivering double-digit revenue growth and $1bn+ free cash flow.
Time Out Market has announced it is heading to Union Square to open its second location in New York City.
