Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Facing challenges to their traditional business model, publishers have focused on finding new ways to monetise their brands. And, as Air Business’ Adam Sherman tells James Evelegh, Air Business has focused on developing services to help them do that.
Good Housekeeping Live with Country Living Christmas Market returns with L’Oréal Paris as headline sponsor.
Bloomberg is to host its inaugural Africa business summit in Johannesburg as an official B20 South Africa sideline event.
This autumn marks the debut of GQ Poland in partnership with New Wave Publishing, the Polish edition of the men's lifestyle, fashion, and luxury publication.
Living North has launched a new magazine covering the whole of North West England.
The Independent’s annual Climate 100 List and celebratory NYC event is to return this September.
The ELLE Style Awards are to return with Topshop as headline partner.
Mail Metro Media has revealed its 12 Trends of Christmas research during its annual festive forecasting event.
According to the IPA Bellwether Report, UK marketing budgets bounced back in Q2, reversing previous decline.
Dr. Oetker has been announced as the inaugural sponsor of the relaunched Radio Times Book Club, hosted by Joanna Page.
Hearst UK has announced Saska Graville as editor-in-chief of Country Living UK.
Westfield London and Time Out have announced a partnership to bring Sounds of the Summer to the city.
Lioness Gabby George presented the trophy to winners of the Mail Metro Media football tournament for women in media.
Redactive has announced it is now working with the Institute of Directors.
Arc has acquired Touchpoint Markets; strengthening its presence in financial services and human resources.
