The 2 day conference looks at ways publishers can generate new revenue streams in the current economic climate.
Keynote sessions from David Craig, Chief Strategy Officer from Thomson Reuters and Dame Wendy Hall from Southampton University look at growth plans to drive markets forward. These sessions focus on customer driven strategies and the value in the semantic web and how best it can be leveraged.
The Economist Group, Landmark, Reed Business Search, Yellow Pages & The Telegraph Media Group offer in depth case studies and advice to delegates. These sessions cover everything from new publisher platforms and integrating workflow tools to vertical search, transferal of content to the mobile space and the practicalities of digital publishing.
Speakers also look at what place technologies such as Twitter, Facebook and mySpace have in driving traffic, sales and building valued communities. Ashley Friedlein (pictured), EConsultancy, David Wormald, Mark Logic Corporation & Jonathan MacDonald, Senior Consultant, OgilivyOne discuss to what degree content access and delivery should be embedded into these applications, the expectations created by consumer websites and ultimately the identification of the most effective technologies for businesses.
David Worlock, Chief Research Fellow, Outsell, Neil Thackray, Thackray Media and Tim Weller, Group CEO, Incisive Media lead the charge at the end of day one debating, controversially, whether publishers will still exist in ten years time.
For more information and details on the full programme visit www.epublishing-forum.com
