Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Haymarket Media Group has published its inaugural Global Impact report, publicly showcasing progress, milestones and achievements since the launch of its redefined ESG agenda in 2023, as well as what’s to come.
Good Housekeeping Live and Country Living Christmas Market have announced they are to join forces for a 4-day event.
The Independent’s inaugural Climate 100 List will identify those striving to make an impact on the climate and the environment.
Travel media company Ink acquires the Business Traveller brand worldwide.
Dame Laura Kenny has been revealed as a new columnist for the Guardian for the 2024 Olympic Games, writing regular columns from Paris.
FT Live has announced the inaugural Business of Entertainment Summit in LA.
Harper’s Bazaar UK partners with Range Rover, the official partner of The Championships, Wimbledon, to deliver multi-platform campaign.
The Independent has announced its official news partnership with Henley Literary Festival for the second year in a row, set to take place from 28th September to 6th October at Henley-on-Thames.
Gaming platform Esportal to offer brand lift measurement with Brand Metrics partnership.
Rhotic Media has agreed a partnership with Slipcase that will see content from Financial Promoter distributed to users of the insurance intelligence platform.
Jane Bruton has been announced as the new editor-in-chief of Good Housekeeping UK.
An honour named after Rob Burrow is to be introduced at this year’s Yorkshire Post Excellence in Business Awards.
Infopro Digital has announced the acquisition of 1LoD, a conference platform for non-financial risk and compliance professionals in banking.
Immediate has announced Lily Barclay as first content director of Good Food.
On Wednesday night, the publishing industry gathered at City Central at The HAC to celebrate the annual PPA Awards, hosted by comedian, presenter, political commentator, and podcast host Nish Kumar.
