Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
What’s the outlook for B2B media? Jon Benson, chief operating officer of the Mark Allen Group, looks to the future.
The company says it maintains strong earnings, driven by return to live events.
The Mark Allen Group has exchanged on its acquisition of the UK and Asia assets of the wealth management publishing company, Bonhill Plc, for a consideration of £6.5 million.
BOSE and NME have announced a showcase which sees the revival of iconic c-series mixtape presenting the future of music.
Children’s magazine The Week Junior and The Bookseller have announced new awards.
Ahead of The Publishing Show, which takes place at ExCeL London on 1-2 March, we grab five minutes with Julian Agostini, MD of event organiser Mash Media, to get his take on the publishing sector.
Total UK marketing budgets continue to grow despite looming UK recession.
William Reed have announced the acquisition of Retail Week and World Retail Congress, to complement its business in digital content, insight, events and exhibitions.
The Daily Mail has announced a major partnership with Cancer Research UK.
PPA Scotland this week announced the winners of its annual awards at a black tie awards evening at Dynamic Earth, Edinburgh. PPA Scotland announced the winners of its annual awards at a black tie awards evening at Dynamic Earth, Edinburgh.
The Mark Allen Group last week announced that it had acquired, for an undisclosed amount, Sterling Events Ltd, its third events acquisition of the year.
The Independent has announced a new exclusive partnership with Black Deer Festival, the Americana music event that will take place in Eridge Park in Kent on 16-18 June 2023.
ELLE UK and Cambridge School of Visual & Performing Arts (CSVPA) have partnered to host an evening event celebrating culture and belonging.
Mash Media and Guild, a mobile-first, ad-free community platform, have partnered to launch an expert community for event professional titled ‘Events 365’.
