Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Data storytelling has evolved rapidly in recent years. And as the new SVP at Forbes Insights – Forbes Media’s strategic original research and thought leadership practice – Janett Haas is now working to build the future of it.
WAN-IFRA has strengthened its presence in Spain and Latin America with the appointment of Olga Britto and Raquel González.
BPA Worldwide has announced the acquisition of digital events data standards group, VSef.
Dubai World Trade Centre and dmg events have announced a partnership to create a new portfolio of global events for the food and hospitality sectors.
MBUK, Nukeproof and suicide prevention charity Campaign Against Living Miserably (CALM) partner to launch Ride Together.
Digital media company BuzzFeed, Inc. has announced their second quarter 2022 financial results, for the quarter ended June 30, 2022.
William Reed has deepened its relationship with the Allegra Group by acquiring The London Coffee Festival.
The Times and The Sunday Times will launch the inaugural Times Earth Business Summit this October.
The FTWeekend Festival returns to Kenwood House Gardens, London, on Saturday 3 September. Described by Timeout as “what might be the cleverest festival ever”, it will feature over 130 authors, scientists, politicians, chefs, artists and journalists.
Incisive Media closed its remaining print titles, including Professional Pensions, at the end of March this year. Here, Jonathan Stapleton speaks to Kevin Sinclair, the managing director of the brand, about the rationale behind the move.
As Time Out London hits the streets for the last time, Dave Calhoun, chief content officer of Time Out North America and UK, talks to Laura Silverman about cementing a digital future – and what Time Out might look like in the metaverse.
Hearst UK’s commercial success, which is increasingly digitally-led, is based on brands with wide appeal, constant innovation, a focus on positivity and the trust of its audiences, Jane Wolfson tells Meg Carter.
Specialist information, analytics and eCommerce optimisation company, Ascential plc, have announced half year group results.
The Independent has announced that it has partnered with the NSPCC’s Monday Movie Club in support of their service, Childline.
Benedict Ransley has been appointed as the head of marketing for NME Networks, he will take up the new role on September 1st 2022.
