Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Since the first lockdown, the events industry has gone virtual. The learning curve has been steep! We grab five minutes with Gary Clement, CEO of Evessio, to talk about what publishers can do to stage successful virtual events...
Informa has issued an update on trading, confirming the Group’s performance for 2020 will be in line with the revenue guidance provided at the Half-Year Results in September 2020.
Two of the biggest wellness events of 2021 will take place throughout the month of January, as both Men’s Health and Women’s Health launch their virtual Weekenders.
Forbes has announced its 17th annual ranking of The World’s Most Powerful Women.
What a year it’s been, with lots of challenges, but also opportunities. Ahead of next week’s Campaign Publishing Summit, we grab five minutes with Lucy Howard, head of marketing at Haymarket, to discuss the key takeaways from this year.
Identity and access management specialist OpenAthens has unveiled the details of its annual Access Lab conference which will take place online, 16-17 March 2021.
Pageant Media has announced the acquisition of Falk Marques Group, an independent conference and media company focused on advancing women in private equity, venture capital and alternatives.
Bauer Media has announced that Steve Prentice has been appointed Managing Director of the company’s Sport and Women’s Specialist portfolio.
Bauer Media UK’s B2B Events business has launched its first virtual exhibition – Fleet & Mobility Live.
The World Editors Forum (WEF), WAN-IFRA's network for editors, is to host a new global summit to help editors, journalists and newsroom managers prepare for future science or health-related crises.
It is not just the newsstand which is under pressure again as a result of the new shopping restrictions in England, according to the latest mediafutures report.
GQ has announced that comedian Jack Whitehall will host this year’s virtual GQ Men of The Year Awards in association with Hugo Boss.
For the first time in its 17-year history, Bauer Media’s Your Horse Live event took place in a virtual format.
Guardian Media Group has announced the appointment of Paul Kanareck as chief customer and commercial officer to lead its global reader revenues strategy.
Evessio, an event management platform, has created the Awards Room, a new platform which aims to create the perfect hybrid experience of physical and digital award ceremonies.
