Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Is speed a virtue? Are we serving the public best by being first out of the blocks with every news story? One publisher that thinks not is Tortoise Media, which says it wants to be the best news provider, not the fastest.
The #MeToo movement prompted much soul searching across society and industry. It also provided the catalyst for a successful new series of events designed to recognise the achievements of women.
Incisive Media has launched Deskflix, a new virtual event platform that allows clients to communicate, interact and influence their audiences, customers and prospects.
Perception SaS has announced that Western Business Media has selected the complete suite of Perception’s publishing tools to run their sales, audience and content management over print, digital and events products.
Forbes yesterday introduced Forbes Forums, private, invite-only virtual networking spaces for members of its editorial communities.
Centaur Media has published its preliminary results for the year ended 31 December 2019.
Informa this week published its results for the 12 months to 31 December 2019.
Marie Claire UK and Avon have joined forces to host a roundtable discussion on reclaiming the negative language used to describe women.
Dennis, publisher of Cyclist and Cyclist Off-road, is to launch a third magazine in its cycling portfolio – Cycling Electric.
Incisive Media’s BusinessGreen has announced a wave of high profile partners, sponsors, and advisors in support of its first Net Zero Festival.
Period Living is celebrating its 30th anniversary with a special bumper April issue containing 30 extra pages and a Spring Living supplement.
Intermediate Capital Group’s Europe Mid-Market Fund has announced its first investment in Pageant Media.
Stephen Colvin, Global Head of Advertising and Marketing, has announced two senior appointments.
Star Media Group, publishers of Malaysia's leading English news source, The Star, recently signed an agreement with Naviga to manage all of its events, as well as its print and digital advertising with Naviga Ad.
The future of B2B lies in serving your sector in three connected ways: information, intelligence and events.
