Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Consultancy is usually associated with B2B, but B2C publisher Condé Nast is finding some success in providing consultancy services through its GQ and Wired brands. As Nick Sargent tells Meg Carter, it’s part of the 360-degree service they now offer.
Everyone agrees that publishers should be staging events, but many are put off by the perceived hassle and admin overhead. But, your software should take the strain, allowing you to devote more time to delivering a must-attend event.
Twenty First News readers attended a special children’s lobby with the Prime Minister at No10 Downing Street on Thursday.
Forbes CEO Mike Federle this week announced the appointment of Jessica Sibley to the position of Chief Revenue Officer.
How are other media businesses innovating successfully, and what can you learn from their experiences? Carolyn Morgan, conference chair of the upcoming Making Publishing Pay conference, has nine inspirational stories to tell.
Incisive Media has opened another chapter on its journey to becoming a fully sustainable business by partnering with green energy provider Bulb for its office electricity requirements.
Mash Media has announced the speaker line-up for Making Publishing Pay, a 2-day conference for independent and specialist media businesses, taking place 25/26 February in London.
Future is marking the 30th anniversary of its Homebuilding & Renovating brand with a programme of activities and new events in 2020.
Mark Allen Group has announced its intention to acquire the 85-year old weekly Farmers Weekly.
Condé Nast today announced the launch of Vogue Business in China, a new business media title, offering a future-focused and globalised perspective on the fashion, beauty and luxury industries.
House & Garden has announced the launch of The Calico Club, a new community for devotees of art, interiors, gardens, design and food.
Putting on great events for your community is not easy, but is worth the effort. James Evelegh gets some dos and don’ts from Evessio’s Gary Clement and Tom Howie.
dmg events, an international events company, has appointed Sunny Bath to the role of Vice President for Data Management.
Expo 2020 Dubai have signed an agreement with Informa that will bring some of the region’s major business and entertainment events to Dubai Exhibition Centre, co-located at the next World Expo.
Incisive Media has announced the launch of the Women in Law Awards 2020, a new event taking place at the Hilton London Bankside in June.
