Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
MA Business (MAB), part of the Mark Allen Group (MAG), completed its acquisition of three clusters of international conferences from London-based Industry Dynamics, last week.
Helen Brocklebank has been appointed Partnership Director of Harper’s Bazaar and Town & Country.
dmg events (global energy) announced yesterday that Orson Francescone has joined the London office as Vice President of Energy.
NME is joining forces with youth employment initiative Create Jobs to launch an event for young talent aspiring to break into creative industries.
dmg events - Middle East, Asia & Africa, a leading international exhibitions company, is set to launch its successful hospitality event brand in Africa.
Financial Times editor Lionel Barber hosted the annual FT Summer Party at the German Gymnasium in London on Thursday evening.
French football legend Zinedine Zidane has added yet another award to his trophy cabinet after winning the public vote for the Front Cover of the Year at The PPA Awards 2016.
NME’s targeted distribution network is to take in some of the UK’s most exciting festivals this summer to put the magazine directly into the hands of young music fans.
Bauer Media has announced that Superdrug’s ‘My Little Star’ baby range has partnered with Mother & Baby magazine, its pregnancy, baby and toddler magazine.
Future plc has announced key changes in its music portfolio following the recent acquisition of the music magazines, events and websites from Blaze Publishing.
Gold Key Media have partnered with Harper’s Bazaar and Town & Country to create a tailored distribution strategy for Eroica Britannia – a cycling and family lifestyle festival.
The Financial Times has acquired a controlling stake in Alpha Grid, a London-based media company specialising in the development and production of quality branded content across a range of channels, including broadcast, video, digital, social and eve
Lewis Business Media has announced that it has acquired the trade and assets of Grove House Publishing from Zinc Media, formerly Ten Alps Publishing.
DC Thomson brand Beano yesterday announced the launch of a new multiplatform children’s entertainment offer, powered by new entity, Beano Studios.
Race Retro will be ‘powered by’ Motor Sport Magazine when the historic motor sport show returns to Stoneleigh Park, Warwickshire, in 2017.
