Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
British GQ will partner with male cancer charity One For The Boys to close the upcoming London Collections Men schedule with an exclusive karaoke party held at Abbey Road Studios, it was announced yesterday.
British Journal of Photography has announced that it is raising funds by offering shares to its readers and followers via crowdfunding website CrowdCube.
The Royal College of Nursing is the world’s largest professional body for nurses and RCNi, its publishing arm, publishes a wide range of print titles and online resources and organise a growing number of events for its membership. As Rachel Armitage
A Londoner in New York, Will Lewis has been CEO of Dow Jones, publishers of the Wall Street Journal, since 2014. Surveying the US newspaper scene, the former Daily Telegraph editor tells Ray Snoddy that the outlook is incredibly bright for some title
The first edition of BusinessCloud, a new business technology magazine, has been published.
UBM yesterday announced that it has acquired Content Marketing Institute (CMI) for a consideration of $17.6m with an additional earn-out subject to meeting profit targets over the next 2 years.
On 24th November 2016, Beauty Magazine will present The Beauty Awards at The Banqueting House in London, in partnership with OK! Magazine.
Future plc on Friday published results for the six months ended 31 March 2016.
ESI Media has announced that the London Evening Standard has partnered with specialist insurer Hiscox to become the newsbrand’s first ever multi-platform Arts sponsor.
Informa has today issued a trading update to coincide with its Annual General Meeting in London. The company says that its ‘Growth Acceleration Plan’ is on track for the full year.
UBM plc yesterday issued a trading update for the current financial year to date and claims to be “on track for the full year”.
Magnetic, the marketing agency for magazine media, has launched ‘The Lab’ – a new event for agency planners – in partnership with Campaign.
Future plc has acquired, for an undisclosed sum, the titles and events owned by Blaze Publishing.
dmg events Middle East, Asia & Africa, a leading international exhibitions company, is to geo-adapt its successful event - FM EXPO - to the Kingdom of Saudi Arabia (KSA) to serve the country’s burgeoning facilities management (FM) sector.
The first ever Healthy and Natural Show is being hosted by William Reed this week at Chicago’s Navy Pier.
