Events have become one of the most valuable things a publisher runs. For many B2B publishers they now bring in more than half of all revenue, and consumer brands are filling exhibition halls with readers who want to meet the magazine in person.
Publishers start with an advantage that pure event companies lack. They already know the audience and have the editorial credibility to build a programme people want to attend. What separates a successful show from an expensive one is mostly discipline, from planning a year ahead to securing next year's exhibitors before this year's have packed up.
Those publishers who never stopped investing in editorial now have a large competitive advantage.
Tim Willoughby Putting on successful events in 2023 and beyond
In-person is firmly back, and hybrid has settled into a supporting role. The bigger opportunity is turning a one-off event into a year-round community, with membership, content and data that earn money between shows.
Technology is changing the back office as well. emap now uses AI agents for awards feedback and for scripting that used to take a full day.
Below you'll find some of our best feature articles on events for publishers, from conferences, awards and trade shows to sponsorship, consumer shows and event technology, alongside our latest news and industry commentary.
Strengthening bonds with subscribers, making them feel special and giving them opportunities to spend money is at the heart of Good Housekeeping Live, as Ciar Byrne discovered when she attended in November.
The events sector has been on a rollercoaster ride these past few years and the nature of events and what commercial partners and visitors expect from them has changed. What do event organisers need to do to ensure a successful future?
The live events sector has recovered well from the trauma of the pandemic but is having to adapt to a range of new challenges and opportunities. Jim Bilton looks at where the sector is heading.
A successful trade show is one that you can repeat year after year and that means starting to plan next year’s event before the doors for this year’s have even opened, says Tim Willoughby, managing director of MA Exhibitions.
Two of the things conference attendees most want are actionable insights and networking opportunities, says Simone Broadhurst, group event director at emap.
In many sectors, the gender balance still isn’t right, which means that women are often not getting the recognition they deserve One way to address this is to launch women’s awards events, says Simone Broadhurst.
Organisers are increasingly focused on making money in between their events by offering a range of paid-for services. Carolyn Morgan examines some case studies of successful ventures and offers ten tips to organisers looking to do something similar.
Steve Russell, director at Fusion Events, tells us what best practice looks like in the world of event organisation.
Right now, says Robin Booth, most of us use AI like a very clever search engine or copy assistant. That’s fine but the real power comes when we start building systems.
Legal Week has been acquired by ALM, the publisher of The American Lawyer, in a deal which reunites the title, owned by Incisive Media, with its former sister company. The deal was announced on 12 January.
Hamburg-based DVV Media Group GmbH has acquired a 100 per cent shareholding in Road Transport Media Ltd (RTM), based in Surrey.
Audience data management company Beeline Data Services this week announced it has partnered with event registration and management specialists Event Connections to offer business to business publishers enhanced data insight into their event attendees
Rugby World and Game Changer Sports, a sport innovation network, have joined forces to launch The Rugby Innovation Summit, a rugby event designed to optimise performance, reduce injury and boost participation across all levels of the game.
UBM plc has announced that John Petevinos will join as Group Strategy Director on 18 April 2016, reporting directly to Tim Cobbold, the Chief Executive.
Sigaria Ltd, owner of the global intelligence and membership network for the procurement function, Procurement Leaders, yesterday announced the move to a new global headquarters in London and a new North American headquarters in Denver.
Cloud computing entrepreneur Lawrence Jones MBE is joining forces with Chris Maguire, editor of the North West Business Insider to produce a new-look national business technology magazine, called Business Cloud.
Haymarket Media Group has appointed Maryam Hamizadeh as the new Director of its Exhibitions division.
The Glamour Beauty Festival in association with Fiat will debut in March 2016, it was announced yesterday, with tickets now on sale for the two-day event.
PRWeek US has teamed up with Campaign US to launch a Brand Film Festival that will celebrate the marketing industry's finest achievements in cinematic storytelling.
Cosmopolitan has partnered with four beauty brands, Origins, DKNY, Clinique and Smashbox to launch a national multi-platform beauty campaign to celebrate and champion inclusivity and diversity in the UK.
Top Right Group yesterday announced it has rebranded its group operations to Ascential: the global provider of exhibitions and festivals and information services for business professionals.
Time Inc UK - home to country and sporting titles The Field, Shooting Gazette, Shooting Times, Sporting Gun, Country Life and Horse & Hound - further expands its portfolio of events with the launch of the Field & Country Fair, celebrating the British
Alibaba’s B2B business unit, including Alibaba.com and 1688.com, and UBM plc, one of the world’s leading trade exhibition organisers, yesterday announced a strategic alliance to unite the online and offline trade buying experience initially in Asia.
The PPA celebrated the leading events professionals in UK magazine and business media and beyond at the PPA Connect Awards 2015 on 7 December.
